OluKai Strategic Planning Director

Roark; Irvine (CA); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Breakfast and lunch provided

Brand discounts

Company bonus program

Anniversary gifts to Hawaii and other.

Health insurance

Life insurance

401k with employer match

PTO and holidays

Beach and team events

Dog-friendly office

Job summary

OluKai is seeking a Strategic Planning Director to shape long-term vision and strategic priorities. You will partner with Product, Creative, Marketing, Sales and leadership to translate objectives into actionable plans and drive alignment across the organization.

Reporting to the Chief of Staff, you will lead cross-functional strategy, manage planning cadences, and ensure decisions are grounded in data and financial reality.

Qualifications

• Bachelor's degree in Business, Strategy, Finance, Marketing, or equivalent experience.

Responsibilities

• Lead multi-year brand and business strategy translating insights into priorities.

Skills

Strategic planning

Cross-functional collaboration

Executive communication

Consumer insight

Market analytics

Board/presentation materials

Ambiguity management

Leadership

Education

Bachelor's degree in Business/Strategy/Finance/Marketing

Job description

Who We Are: At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy. We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life. Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture and have a passion for providing premium products and service to our customers.

About The Role:

OluKai is seeking a Strategic Planning Director to shape the long-term vision and strategic priorities that drive our continued growth. Reporting directly to the Chief of Staff, this highly visible role sits at the intersection of strategy and execution, translating ambitious business objectives into clear, actionable plans across the organization.

The ideal candidate is an influential thinker and trusted partner who can navigate complex decisions, align cross-functional teams, and bring clarity to competing priorities. Working closely with Product, Creative, Marketing, Sales, and leadership teams, you will help define where we are headed, ensure strategic alignment, and create the focus and accountability needed to turn vision into results. This role will play a critical part in how OluKai plans, prioritizes, and scales for the future.

Key Responsibilities include but are not limited to:

Strategic Leadership & Long-Range Planning

• Lead the development of OluKai's multi-year brand and business strategy, translating consumer insight, market dynamics, and financial realities into a clear set of priorities and growth bets.
• Build and maintain long-range plans and roadmaps that stay grounded in what the business can realistically execute, season over season.
• Structure and facilitate the strategic planning cadence - annual planning, quarterly check-ins, milestone reviews - so prioritization and decision-making stay disciplined as OluKai scales.
• Bring planning frameworks, tools, and a consistent strategic vocabulary to the organization so other teams can plan and prioritize more effectively on their own.

Cross-Functional Partnership

• Partner day-to-day with Product, Creative, Marketing, and Sales leadership to shape roadmaps, align go-to-market plans, and make sure strategic priorities show up in what each team actually builds and sells.
• Act as a close thought partner to the Chief of Staff, helping frame key decisions, prepare leadership discussions, and keep enterprise priorities moving in step with one another.
• Spot interdependencies and risks across Product, Creative, Marketing and Sales early, and help resolve them before they become roadblocks to execution.
• Drive alignment across stakeholders; act as the connective tissue between long-term strategy and the day-to-day decisions each function is making.
• Partner closely with the Tradewind Services finance team to align strategic plans with budgeting, forecasting, and financial reporting cycles, ensuring priorities are grounded in financial reality.

Insight & Analysis

• Turn consumer research, sell-through data, competitive intelligence, and market trends into recommendations - challenging assumptions and surfacing opportunities the business might otherwise miss.
• Maintain a rigorous, evidence-based approach to prioritization, so resourcing and investment decisions are grounded in the strongest available data.

Executive Communication & Storytelling

• Develop the strategic narrative and materials - leadership readouts, long-range plans, business cases - that get executives and cross-functional teams aligned and moving in the same direction.
• Present strategic recommendations clearly and persuasively to senior leadership, translating complex business challenges into focused decisions and actionable direction

Requirements and Qualifications:

• Bachelor's degree in Business, Strategy, Finance, Marketing, or equivalent experience
• Minimum of 10 years of experience in strategy, strategic planning, management consulting, corporate development, or brand strategy.
• Track record of building long-range plans and prioritization frameworks that held up under real business pressure.
• Strong command of consumer insight, market analytics, and competitive intelligence, and the ability to turn them into a clear strategic point of view.
• Proven experience aligning cross-functional partners - particularly Product, Creative, Marketing, and Sales - around a shared go-to-market direction.
• Exceptional executive communication and presentation skills, with experience building materials for boards or senior leadership.
• Comfortable navigating ambiguity and bringing structure to a fast-moving and brand-driven environment.

Location & Office Structure:

This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Compensation:

The salary range for this position is $150,000 to $170,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks:

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days, bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle
• OluKai is a Certified B Corporation with paid company service days
• Dog friendly office

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [e-mail]. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.