Oliver Wyman - Content Marketing Manager, Financial Services - New York

Marsh & McLennan Companies; Town of North Hempstead (NY); Hybrid; USD 85,000 - 130,000; Full time

Job summary

An established industry player is seeking a dynamic Content Marketing Manager to enhance brand visibility in the financial services sector. In this hybrid role, you will collaborate with consulting teams to create compelling content and marketing strategies that resonate with target audiences. Your expertise in financial services, combined with a strong editorial background, will be crucial in driving successful marketing campaigns and engaging events. This is an exciting opportunity to impact brand growth and visibility while working in a collaborative environment that values innovation and creativity.

Qualifications

• 5+ years of marketing experience in financial services or related fields.
• Strong editorial skills and ability to create engaging content.

Responsibilities

• Manage marketing and content initiatives for financial services.
• Develop and execute marketing campaigns and strategies.

Skills

Content Marketing

Financial Services Knowledge

Project Management

Social Media Marketing

Copy Editing

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Microsoft Office

Digital Marketing Tools

Job description

Oliver Wyman - Content Marketing Manager, Financial Services - New York

Company:

Oliver Wyman

Description:

Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities.

Job Overview:

We are looking for a dynamic Content Marketing Manager to help us amplify our brand in the areas of Insurance, Asset Management, Actuarial. You’ll work with our marketing and consulting teams and play a key role in content generation and taking our ideas to market across a range of thought leadership, digital and social channels. Having experience at a financial services organization or brand/advertising agency, with a strong editorial and copy editing background is a plus.

This role involves strong collaboration, teamwork, and being a trusted advisor to our partners and practice leaders. We are looking for a results-driven marketer to help us grow our brand visibility with marketing campaigns, content strategy, digital and social media marketing channels.

This is a hybrid role that requires 3 days per week in the office. There is no option to be fully remote.

Key Responsibilities:

1. Reports to the Global Head of Marketing for Insurance, Asset Management, Actuarial and supports the Insurance, Asset Management, Actuarial consulting teams with marketing strategy, content, events, and driving commercial impact for our businesses.

2. Manage marketing and content initiatives for Oliver Wyman’s Insurance, Asset Management, Actuarial businesses.

3. Builds and supports content strategy: Strong understanding of Financial Services, Insurance, and Actuarial topics and willingness to learn. Ability to take complex topics, develop marketing content, messaging, and make the material engaging for marketing and brand initiatives.

4. Drives brand awareness and supports our management consulting teams with their marketing campaigns and business development efforts. Works with partners and teams on developing commercially-driven content, branding, marketing, website and digital engagements for brand and business development.

5. Supports marketing campaigns and project management. Supports marketing and brand initiatives from start-to-finish, including developing ideas for content and events with partners and teams. Develops the marketing campaign strategy; supports the development of content, messaging, positioning, branding, website copy, and supports with producing podcasts, videos, and other assets.

Experience Required:

1. A minimum of 5 years’ relevant marketing experience, preferably for a financial institution, branding/advertising company, or management consulting firm.
2. Knowledge in financial services, actuarial, insurance and asset management, investment management, mergers and acquisitions is a plus.
3. Proven expertise and track record for developing and delivering successful marketing campaigns across all channels.
4. Proven expertise and experience in producing insightful content and engaging events.
5. Ability to take complex information and make the messaging engaging.
6. Well-versed in Microsoft Office and social media channels.

Skills and Attributes:

1. Highly organized with an entrepreneurial spirit.
2. Strong verbal and written communication, editorial and interpersonal skills.
3. Strong project management, with the ability to prioritize and adopt the marketing plans based on evolving market needs.
4. Strong collaboration and the ability to build relationships and work within teams.

The applicable base salary range for this role is $85,000 to $130,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements.