Offline Marketing Manager

Freed; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A dynamic marketing company in the United States seeks a founding Offline Marketer with over 6 years of experience. The role involves planning and executing various offline marketing initiatives such as podcasts, television, and print ads. Candidates should have a strong track record in campaign execution and data analysis to drive lead generation and brand awareness. Collaboration with sales and product teams is essential.

Qualifications

• 6-7+ years of offline marketing experience.
• Proven track record of successful marketing campaigns.
• Strong analytical skills to monitor and optimize performance.

Responsibilities

• Plan and execute offline marketing initiatives.
• Measure and analyze campaign performance.
• Align marketing strategies with business objectives.

Skills

Creative thinking

Data analysis

Campaign execution

Budget management

Cross-team collaboration

Job description

What we are looking for?

We are seeking a founding Offline Marketer with 6-7+ years of experience to join Freed's elite marketing team. This individual will be a highly creative and data-driven entrepreneur with a proven track record of developing and executing integrated offline marketing campaigns. This role is crucial for driving brand awareness and lead generation through traditional channels, taking ownership from 0 to 1.

What will you be doing?

• Plan, budget, and execute a wide range of offline marketing initiatives including audio/podcasts, television, out-of-home advertising, and print ads.
• Develop and execute targeted direct mail campaigns, including brochures, flyers, and promotional items.
• Plan and execute industry conferences and sponsorships in partnership with the B2B marketing leader.
• Design and implement creative, cost-effective, and experimental offline marketing campaigns.
• Monitor key performance indicators (KPIs) and analyze campaign data to optimize future initiatives.
• Work closely with sales, product, and design teams to ensure alignment of offline marketing efforts with overall business objectives.