Office Assistant

Jobtailor; Salisbury (MD); On-site; USD 36,000 - 54,000; Full time

Job summary

Jobtailor is seeking a proactive leasing and marketing coordinator in Salisbury, MD to assist with resident acquisition, tours, move-ins, and occupancy planning. You will help implement a comprehensive marketing plan, manage listings, and coordinate with Residence Life staff to drive retention and community engagement.

The role emphasizes strong communication, teamwork, and adherence to fair housing regulations while supporting front-desk operations and data-driven leasing decisions.

Qualifications

• High school diploma or GED.
• 1–2 years clerical or property management experience.
• Experience with social media management, marketing and tours.
• Proficiency in Word, Excel and Outlook.
• Ability to operate basic office equipment.
• Strong leadership and communication skills.
• Knowledge of fair housing regulations.
• Ability to analyze occupancy data and develop strategies.
• Ability to move and lift up to 35 pounds.

Responsibilities

• Assist with resident acquisition, tours, renewal programs, marketing strategy and execution, and support for resident communications and community engagement.
• Assist with leasing activities such as lead follow-up, tours, application processing, lease execution, move-ins, and move-outs.
• Maintain occupancy targets and execute lease-up strategies with Director.
• Implement outreach to Salisbury University students and families.
• Assist with creating an annual marketing plan including digital advertising, social media, campus partnerships, campus events, and referral programs.
• Maintain listings on rental platforms and ensure content accuracy.
• Coordinate and produce marketing resources such as virtual tours, floor plan materials, and signage in partnership with Director and Residence Life Coordinator.
• Oversee renewal campaigns, incentives, and retention events in coordination with Resident Life.
• Assist with training front‑desk staff regarding leasing materials and information.
• Manage move‑in/move‑out communication and planning.
• Prepare student key packets and process key return inventory.
• Track lead sources, conversion rates, marketing ROI, and prepare weekly leasing statistics for Director.
• Analyze competitor landscape and provide recommendations on pricing, promotions, and current leasing numbers.
• Ensure leasing practices comply with Fair Housing laws and university policies.
• Maintain accurate resident records and move‑in/move‑out checklists, and keys.
• Serve in on‑call rotation for after‑hour emergencies.
• Oversee community towing in conjunction with Residence Life Coordinator.
• Serve as appeals officer for conduct decisions.
• Assist with Community Assistant staff training.

Skills

Leadership

Communication

Social media

Marketing

Community tours

Fair housing knowledge

Education

High school diploma or GED

1–2 years clerical/property management experience

Tools

Microsoft Word

Excel

Outlook

Job description

Responsibilities

• Assists with resident acquisition, tours, renewal programs, marketing strategy and execution, and support for resident communications and community engagement.
• Assists with leasing activities such as lead follow-up, tours, application processing, lease execution, move-ins, and move-outs.
• Maintain occupancy targets and execute lease-up strategies with Director.
• Implement outreach to Salisbury University students and families.
• Assists with creating an annual marketing plan that includes digital advertisement, social media, campus partnerships, campus events, and referral programs.
• Maintain listings on rental platforms (as needed) and ensure accuracy of content, imagery, and pricing.
• Coordinate and produce marketing resources such as virtual tours, floor plan materials, and signage in partnership with Director and Residence Life Coordinator.
• Oversee renewal campaigns, incentives, and retention events in coordination with Resident Life.
• Assists with training front‑desk staff regarding leasing materials and information.
• Manage move‑in/move‑out communication and planning.
• Prepare student key packets and process key return inventory.
• Track lead sources, conversion rates, marketing ROI, and prepare weekly leasing statistics for Director.
• Analyze competitor landscape and provide recommendations on pricing, promotions, and current leasing numbers.
• Ensure leasing practices comply with Fair Housing laws and university policies.
• Maintain accurate resident records and move‑in/move‑out checklists, and keys.
• Serve in on‑call rotation for after‑hour emergencies.
• Oversee community towing in conjunction with Residence Life Coordinator.
• Serve as appeals officer for conduct decisions.
• Assist with Community Assistant staff training.

Requirements

• High school diploma or general education degree (GED)
• 1‑2 years of clerical or property management office operations
• Experience with social media management, marketing, and community tours
• Experience and knowledge of Microsoft Word, Excel, and Outlook
• Ability to operate basic office equipment including a photocopier, fax, and telephone
• Basic typing and filing skills
• Strong leadership and communication skills
• Knowledge of fair housing regulations
• Ability to analyze occupancy data and develop strategic plans
• Ability to move and lift up to 35 pounds

Core Competencies

Demonstrates expertise in resident acquisition, leasing activities, and marketing strategy execution, with a strong focus on community engagement and compliance with fair housing regulations. Proficient in analyzing occupancy data and developing strategic plans to maintain occupancy targets.