Off-Page SEO Specialist

Inspira Education; United States; Remote; USD 54,000 - 66,000; Full time

Benefits offered by this job

Health, vision, and dental benefits

Flexible Paid-Time Off

Learning and Development Budget

401(k) with matching

Diversity and inclusion programs

Job summary

An innovative education technology company is seeking an Off-Page SEO Specialist to enhance online authority through high-quality backlink acquisition. You will research competitor profiles, plan outreach campaigns, and build relationships with various industry players. The ideal candidate has 2+ years in link building, excellent communication skills, and a solid understanding of SEO principles. This is a remote position open to candidates in Canada or the US, offering a targeted base pay of $60,000 plus exceptional benefits.

Qualifications

• 2+ years of proven experience in link building and outreach.
• Strong understanding of SEO principles, especially off-page SEO.
• Ability to work independently and manage multiple campaigns.

Responsibilities

• Research and analyze competitor backlink profiles.
• Execute cold email outreach campaigns to secure backlinks.
• Monitor and report on backlink profiles using SEO tools.
• Collaborate with SEO and content teams.

Skills

Link building

Outreach

SEO principles

Written communication

Research skills

Tools

SEO tools

Outreach tools

Job description

About Inspira Education

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high‑quality coaching so that every student in the world has an equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long‑entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest‑growing edtech firms in the world, we are backed by leading venture capital firms, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).

The Role

We are currently seeking a creative and detail‑oriented Off‑Page SEO Specialist to join our team. In this role, you will play a vital part in strengthening the online authority of our brands—Inspira Advantage, Quad Education, and Juris Education—by identifying high‑quality backlink opportunities, executing personalized outreach campaigns, and building long‑term relationships with publishers, bloggers, and industry professionals. This is a remote role open to candidates anywhere in Canada or the US.

What You’ll Do

• Research and analyze competitor backlink profiles to identify high‑value opportunities.
• Prospect and vet websites, blogs, directories, and industry publications for relevant backlink opportunities.
• Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high‑authority domains.
• Conduct outreach campaigns via other platforms like LinkedIn to secure placements.
• Build and maintain relationships with webmasters, bloggers, journalists, and influencers.
• Monitor, audit, and report on backlink profiles using SEO tools.
• Ensure all acquired backlinks meet SEO best practices and comply with Google guidelines.
• Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact.
• Collaborate with SEO and content teams to align link‑building with broader marketing and growth strategies.

Who You Are

• 2+ proven experience in link building and outreach (agency or in‑house).
• Creative thinker with the ability to design unique outreach angles, campaign ideas, and content hooks that capture attention and earn high‑quality backlinks.
• Strong understanding of SEO principles, especially off‑page SEO and backlink acquisition.
• Proficiency with SEO and outreach tools.
• Excellent written communication skills; ability to craft compelling, personalized outreach messages.
• Strong organizational, research, and relationship‑building skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Self‑motivated, adaptable, and results‑driven with a focus on continuous improvement.
• Nice to have: experience with local link building or digital PR.

Targeted Base Pay

The targeted base pay for this role is: $60,000 USD. Actual salary is dependent upon several factors, including the applicant’s experience, knowledge, skills, and abilities and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.

Why You’ll Love Inspira

• Amazing people with a great vision and values.
• Ability to work directly with co‑founders and drive impact super quickly.
• Your work directly impacts the lives and careers of students across the globe.
• 100% coverage of health, vision, and dental benefits.
• Flexible Paid‑time Off.
• Learning and Development Budget.
• Retirement Savings Plans—401(k) with matching.
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women’s Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans.
• Note: certain benefits are not provided to 1099 contract workers.

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.