O&O Media Manager/Buyer (Local Hero)

Boulder Heavy Industries; Boulder (CO); Remote; USD 65,000 - 75,000; Full time

Job summary

A dynamic marketing agency in Colorado is seeking an O&O Media Manager/Buyer. In this role, you will drive lead generation strategies across owned properties while optimizing campaign performance for ROI. The ideal candidate has 3+ years of media buying experience and excels in a fast-paced environment. This position offers a competitive salary and flexible remote options.

Benefits

Flex PTO plan

Generous holidays

Strong health plans

Matching 401k

Life Insurance

Qualifications

• 3+ years of experience in performance marketing or media buying.
• Proven success in lead generation media buying.
• Strong analytical skills for audience segmentation.

Responsibilities

• Drive lead generation strategy across O&O properties.
• Optimize campaigns for quality and volume of leads.
• Analyze and report on media spend ROI.

Skills

Performance marketing

Media buying

Lead generation

Analytical skills

Excel expertise

Education

Bachelor's degree in Marketing, Business or related field

Tools

Google Analytics

Meta Ads

Google Ads

Job description

Overview

Local Hero is seeking a performance-driven and data-obsessed O&O Media Manager/Buyer to join our Paid Media team!

Do you have a passion for digital strategy, paid acquisition, and yield optimization? Are you an expert at deploying budgets and driving ROI across Owned & Operated web properties? Is Excel your work bestie?

If you thrive in a fast-paced startup environment where you can make an impact, read on!

Local Hero helps franchisees and insurance agents dominate local marketing and stay ahead of the competition with hyper-local ads, live consumer calls, and web-form leads.

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in:

Colorado, Florida, Illinois, Kansas, Michigan, Missouri, New Hampshire, New York, North Carolina, Ohio, Pennsylvania, Texas, Utah, Virginia, Wyoming, Washington DC, and Puerto Rico

*Relocation assistance is not provided. Please do not apply if you do not reside in one of the above locations.

Day in the Life

• Drive lead generation strategy across O&O properties, with a focus on maximizing high-intent consumer leads (calls and form fills).
• Optimize campaigns not just for ROI but for quality and volume of leads, ensuring alignment with sales team requirements.
• Strategically manage media buying initiatives across Local Hero’s Owned & Operated websites
• Hourly monitoring of all key paid media platforms to ensure strong performance – this is a direct response/performance-based media buying role
• Own the planning, execution, and optimization of hands-on-keyboard media buys to ensure positive ROI on a daily basis
• Work closely with internal teams to optimize media, creative and landing page performance for key verticals (insurance, home services, and more)
• Analyze and report on media spend ROI, creative performance, audience segmentation, conversion paths, and overall revenue performance
• Partner with ad networks, DSPs, and third-party media providers to secure inventory and expand reach
• Continuously A/B test ad creatives, placements, and targeting strategies

What you’ll need

• 3+ years of hands-on experience in performance marketing or media buying, ideally across O&O properties
• Bachelor’s degree in Marketing, Business or related field
• Proven success in lead generation media buying, with deep experience in CPL, CPA, and pay-per-call models
• Proven track record of multi-platform budgeting and ROI-driven buying across DSPs, Google Ads, Meta, and affiliate traffic sources
• Experience with monetization models like CPC, CPA, and CPL
• Familiarity with tracking platforms like Google Analytics, GTM, Everflow, and other attribution tools and experience retargeting across platforms
• Comfortable being hands-on-keyboard across multiple ad platforms and optimizing for conversion rates and revenue targets
• Experience with keyword generation, negative keyword exclusion, and search term report analysis
• Understanding of platform campaign objectives and bidding strategies
• Strong analytical skills including audience segmentation and demographic analysis
• Superior Excel expertise in modeling and pivot tables for daily data analysis

What will make us reach for you

• Experience managing 6-figure monthly ad budgets with profitable outcomes in direct response or performance industry
• Deep understanding of affiliate traffic sources, media arbitrage, and site monetization
• Ability to move quickly, prioritize ruthlessly, and document results clearly
• Previous work in insurance, home services, or lead-gen verticals is a major plus
• Entrepreneurial drive and a love of testing, learning, and scaling

Benefits and Why You’ll Love It

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• Strong health plans, including dental and vision premiums coverage
• Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A supportive culture with team members who have your back
• In-person and virtual connection points for culture building

Base Salary: $65,000–$75,000/year DOE + bonus

Come as You Are

Your gender, your gods, your skin tone, and who you love don’t make a difference here. We’re all about building a team where talent shines and uniqueness is respected. At (insert company name) we hire based on smarts, skills, experience, and potential—nothing else. Whoever you are and wherever you come from, if you’re great at what you do, we want to hear from you!