Nuuly Digital Analyst, Acquisition

Nuuly; Philadelphia (Philadelphia County); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision

PTO

Generous employee discounts

Retirement savings

Job summary

Nuuly in Philadelphia, PA is seeking a Digital Analyst, Acquisition to join their Digital Analytics team. This position focuses on marketing performance and on-site behavior, bridging the gap between marketing activities and customer actions. Key responsibilities include analyzing how marketing channels influence on-site behavior, development of user journey analyses, and collaboration with the marketing team. A Bachelor's degree and 2-4 years of relevant experience are required, alongside strong SQL and analytical skills.

Qualifications

• 2–4 years of experience in digital analytics or closely related role.
• Experience in e-commerce, subscription services, or retail is a plus.
• Practical experience using AI/LLM tools for analytical work is also a plus.

Responsibilities

• Analyze how paid and organic marketing channels drive on-site behavior.
• Build and own conversion path and user journey analyses.
• Support landing page and campaign performance analysis.

Skills

Strong SQL skills

Familiarity with Google Analytics (GA4 experience)

Experience with data visualization tools like Looker

Comfort with paid media data

Strong communication skills

Education

Bachelor's degree in a quantitative, marketing, business, or related field

Tools

Google Analytics

Looker

Job description

Role Summary

Nuuly is seeking aDigital Analyst, Acquisition to join the Digital Analytics team! This role will focus on the intersection of marketing performance and on-site behavior. This role is specifically designed to bridge the gap between upstream marketing activity, paid channels, email, SEO, organic, etc., and what happens on-site. You will dig into how different audiences find Nuuly, how they browse and convert, and what the data tells us about optimal acquisition paths. You'll work closely with the Nuuly Marketing team and report to our Senior Analytics Manager, while collaborating with the broader Digital Analytics team on shared measurement infrastructure.

The Analytics team brings data-driven insights to every function at Nuuly, including buying, logistics, finance, customer service, marketing, and user experience. The Product & Digital Analytics team specifically measures on-site and in-app behavior, partners with engineering and product management to govern GA4 tagging, and provides the measurement infrastructure needed to evaluate new features and experiences.

Role Responsibilities

• Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
• Build and own conversion path and user journey analyses - identifying which entry points, audiences, and content paths lead to the highest-quality subscribers
• Develop persona-level behavioral analysis to help marketing and merchandising teams understand how different customer segments browse, engage, and convert
• Support landing page and campaign performance analysis, evaluating how traffic sources, creative, and messaging influence funnel progression
• Partner with the Marketing Analytics team on channel attribution, incrementality, and cross-channel measurement questions that require on-site behavioral data
• Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
• Document analyses and data definitions clearly for use across the team

Role Qualifications

• Bachelor's degree in a quantitative, marketing, business, or related field
• 2–4 years of experience in digital analytics, marketing analytics, or a closely related role
• Strong SQL skills — able to write, read, and QA complex queries
• Familiarity with Google Analytics (GA4 experience is a strong plus)
• Experience with data visualization tools such as Looker
• Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
• Familiarity with basic statistical concepts
• Strong communication skills with both technical and non-technical stakeholders
• Experience in e-commerce, subscription services, or retail is a plus
• Exposure to attribution concepts, A/B testing, or incrementality measurement is a plus
• Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work is a plus

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visitwww.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.