North American Marketing Manager

Goliath; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) Matching

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

FSAs/HSAs

Paid Time Off

Job summary

Goliath in the United States is seeking a Senior Brand Manager to lead marketing strategy and activation for toys, games, and collectibles. You will drive campaigns across media, social, PR, influencer partnerships, and retail marketing to grow brand presence.

You’ll translate consumer insights into breakthrough plans, partner with global teams, and collaborate with sales to boost velocity at retail. This hands-on, high-visibility role requires a builder mindset and proactive leadership.

Qualifications

• 5–7+ years of progressive brand marketing experience.
• Experience in CPG, Toys, Games, Entertainment, or Licensed Consumer Products preferred.
• Proven success developing and executing integrated marketing campaigns.

Responsibilities

• Develop and champion North American brand strategies that drive awareness, engagement, and sales.
• Build annual marketing plans aligned to business goals and retail priorities.
• Partner closely with Global Brand teams to localize strategies for the North American market.
• Translate consumer, category, and cultural insights into actionable brand plans.
• Lead integrated marketing campaigns across Paid Media, Social Media, Public Relations, Influencer Marketing, Retail & Shopper Marketing, and Experiential Activations.
• Drive campaign development from brief through execution and performance analysis.
• Manage agency partners and ensure best-in-class creative output.
• Partner with Sales and Retail Development teams to create compelling retailer-specific programs.
• Support key account presentations and marketing sell-in opportunities.
• Develop promotional and merchandising initiatives that drive velocity and visibility at retail.
• Track campaign effectiveness and business impact.
• Analyze brand performance, consumer trends, and competitive activity.
• Recommend optimization opportunities and growth initiatives.

Skills

Strategic thinking

Execution excellence

Communication

Media planning

PR

Retail marketing

Analytics

Entrepreneurial mindset

Multitasking

Job description

About Goliath

At Goliath, we create larger-than-life moments that bring families, friends, and fans together. From chart-topping games to trend-setting collectibles, we're a global, family-owned company powered by Dutch ingenuity, entrepreneurial spirit, and a belief that play should never be small.

Headquartered in the Netherlands with teams across North America and around the world, Goliath is home to beloved brands that spark laughter, fuel imagination, and create cultural moments. We move fast, think boldly, and aren't afraid to take big swings. If you're looking for a place where great ideas can become the next big thing, welcome to Goliath.

Think Bigger About Brands

Goliath is looking for a Senior Brand Manager to lead marketing strategy and activation across some of the biggest opportunities in toys, games, entertainment, and collectibles. This is a highly visible, highly collaborative role for a strategic marketer who loves turning consumer insights into breakthrough campaigns and is not afraid to roll up their sleeves to make them happen.

You'll serve as the connective tissue between brand strategy and execution, helping drive growth through media, social, PR, partnerships, retail marketing, and commercial innovation.

This is not a people-management role. We are looking for a builder, a doer, and a brand leader who thrives in a hands-on environment.

What You Will Do

Brand Strategy & Planning

• Develop and champion North American brand strategies that drive awareness, engagement, and sales.
• Build annual marketing plans aligned to business goals and retail priorities.
• Partner closely with Global Brand teams to localize strategies for the North American market.
• Translate consumer, category, and cultural insights into actionable brand plans.

Marketing Activation

• Lead integrated marketing campaigns across Paid Media, Social Media, Public Relations, Influencer Marketing, Retail & Shopper Marketing, and Experiential Activations.
• Drive campaign development from brief through execution and performance analysis.
• Manage agency partners and ensure best-in-class creative output.

Retail Development

• Partner with Sales and Retail Development teams to create compelling retailer-specific programs.
• Support key account presentations and marketing sell-in opportunities.
• Develop promotional and merchandising initiatives that drive velocity and visibility at retail.

Performance & Insights

• Track campaign effectiveness and business impact.
• Analyze brand performance, consumer trends, and competitive activity.
• Recommend optimization opportunities and growth initiatives.

What You Will Bring

Experience

• 5-7+ years of progressive brand marketing experience.
• Experience in Consumer Packaged Goods (CPG), Toys, Games, Entertainment, or Licensed Consumer Products preferred.
• Proven success developing and executing integrated marketing campaigns.
• Experience working cross-functionally with sales, creative, media, and agency partners.

Skills

• Strong strategic thinking combined with executional excellence.
• Excellent communication and presentation abilities.
• Strong understanding of media, social, PR, and retail marketing.
• Analytical mindset with comfort interpreting performance data.
• Entrepreneurial, self-starter mentality.
• Ability to manage multiple priorities in a fast-moving environment.

Why You Will Love It Here

• Work on category-leading brands and emerging growth opportunities.
• Have a direct impact on strategy and execution.
• Join a fast-growing company where great ideas move quickly.
• Collaborate with passionate teams that believe work should be as fun as the products we create.

At Goliath, we do not do small. We dream big, move fast, play hard, and create products that bring joy to millions of people around the world. If that sounds like your kind of playground, let’s talk.

• 401(k) with company matching
• Health, dental, and vision insurance to keep you covered
• Life insurance
• Flexible spending and health savings accounts to manage your healthcare costs
• Paid time off to recharge when you need it
• Join a fun, dynamic and creative industry—working with toys and games brings its own rewards