Nightlife Marketing – Social Media Manager

Wynn Resorts; Las Vegas (NV); On-site; USD 65,000 - 90,000; Full time

Job summary

Wynn Resorts, Limited in Las Vegas is seeking a Nightlife Marketing – Social Media Manager to oversee content and strategy for all nightlife social accounts, driving brand awareness and sales. This full-time exempt role requires creating engaging campaigns and coordinating with design teams.

You will develop artist and event campaigns, manage posting schedules, monitor analytics, and mentor the Social Media Specialist while collaborating with marketing leadership to deliver compelling

Qualifications

• Requires a minimum of 5-year social media work experience in a dayclub, nightclub, bar or lounge environment and a bachelor’s degree in Marketing, Public Relations, or Communication.
• Excellent knowledge of TikTok, Instagram, Facebook, YouTube, LinkedIn, and all relevant social media platforms.
• Must have excellent English communication skills, both verbal and written.
• Creative skills for developing unique campaigns, posts, and strategies.
• Minimum 1 year management experience preferred.
• Proficiency with Microsoft Office required.
• Must have strong organizational and project management skills.
• Maintain dialogue with all cultures and ethnicities while upholding a warm, positive, and friendly persona at all times.
• Must be a minimum of 21 years of age.
• Must be able to obtain and maintain any licensing or active work cards required, at present or in the future, for this position at all times."

Responsibilities

• Develop social media strategies for artists, events, and the Wynn Nightlife brand
• Keep an updated posting schedule for each social account and platform
• Research and monitor trending and viral audio, content, hashtags, influencers, and topics
• Conceptualize and execute engaging content for social platforms
• Work with photo, video, and graphic design teams to create new content
• Create social rollout plans for major announcements, events, and artists
• Assist the resort and digital media partners with content and ad campaigns
• Track and report weekly analytics and KPIs from all platforms to ensure marketing efforts are successful
• Monitor comments on all platforms and reply to direct messages on all platforms
• Communicate in a timely manner via email, phone calls, WhatsApp, etc.
• Create one sheets and marketing decks to present ideas, concepts, and strategies
• Present new ideas weekly in marketing meeting
• Responsible for detailed notetaking during creative meetings and marketing meetings
• Concept promotional plans to increase business levels and sales
• Manages and oversees the Social Media Specialist
• Assist the Marketing Manager and Director of Marketing with tasks
• Flexibility to perform other job-related tasks as deemed necessary by management
• Adhere to and enforce company-specific safety policies
• Deliver exceptional service to every guest while interacting in a professional manner

Skills

Social media management

Content creation

Campaign planning

Team leadership

English communication

Project management

Education

Bachelor’s degree in Marketing, Public Relations, or Communication

Tools

Microsoft Office

Job description

Nightlife Marketing – Social Media Manager

• Full-time
• FLSA Status: Exempt
• Division: 22700 - F&B
• Career Areas: Nightlife / Daylife
• Status: Full-Time

The Nightlife Marketing Social Media Manager is responsible for overseeing creative content and strategy for all nightlife social media accounts to ensure continued growth of brand awareness as well as increased business sales.

Job Responsibilities

• Develop social media strategies for artists, events, and the Wynn Nightlife brand
• Keep an updated posting schedule for each social account and platform
• Research and monitor trending and viral audio, content, hashtags, influencers, and topics
• Conceptualize and execute engaging content for social platforms
• Work with photo, video, and graphic design teams to create new content
• Create social rollout plans for major announcements, events, and artists
• Assist the resort and digital media partners with content and ad campaigns
• Track and report weekly analytics and KPIs from all platforms to ensure marketing efforts are successful
• Monitor comments on all platforms and reply to direct messages on all platforms
• Communicate in a timely manner via email, phone calls, WhatsApp, etc.
• Create one sheets and marketing decks to present ideas, concepts, and strategies
• Present new ideas weekly in marketing meeting
• Responsible for detailed notetaking during creative meetings and marketing meetings
• Concept promotional plans to increase business levels and sales
• Manages and oversees the Social Media Specialist
• Assist the Marketing Manager and Director of Marketing with tasks
• Flexibility to perform other job-related tasks as deemed necessary by management
• Adhere to and enforce company-specific safety policies
• Deliver exceptional service to every guest while interacting in a professional manner

Requirements

• Requires a minimum of 5-year social media work experience in a dayclub, nightclub, bar or lounge type environment and a bachelor’s degree in Marketing, Public Relations, or Communication
• Excellent knowledge of TikTok, Instagram, Facebook, YouTube, Linked In, and all relevant social media platforms
• Comfortable articulating ideas and expressing thoughtful perspectives
• Creative skills for developing unique campaigns, posts, and strategies
• Minimum 1 year management experience preferred
• Must be able to obtain and maintain any licensing or active work cards required, at present or in the future, for this position at all times
• Proficiency with Microsoft Office required
• Must have strong organizational and project management skills
• Maintain dialogue with all cultures and ethnicities while upholding a warm, positive, and friendly persona at all times
• Must possess excellent English communication skills, both verbal and written.
• Must consistently maintain a well-groomed appearance and hygiene
• Must be a minimum of 21 years of age

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.