Newsroom Leader: Multi-Platform & Mentorship

Gray Media

Bowling Green (KY)

On-site

USD 70,000 - 110,000

Full time

14 days+

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Job summary

WBKO News in South Central Kentucky seeks an experienced Assistant News Director to lead daily newsroom operations and drive a winning multi-platform news strategy. This leadership role manages reporter assignments, coordinates breaking coverage, coaches journalists, supports digital publishing, and partners with the News Director on special projects.

Ideal candidates are organized, detail-oriented newsroom leaders with broadcast journalism background, editorial planning, producing, digital

Qualifications

Bachelor’s degree in Journalism, Mass Communications, or a related field.
At least 3 years of newsroom leadership experience (Executive Producer/Managing Editor/Assistant News Director).
Strong news judgment, writing, storytelling, journalism ethics, and editorial decision-making skills.
Proven ability to coach, mentor, and develop a diverse newsroom team.
Knowledge of digital-first content strategy, current social platforms, and multi-platform distribution.
Familiarity with ENPS or similar rundown systems, digital CMS, live production, field workflows, and modern video formats.
Strong organizational, communication, collaboration, and problem-solving skills.
Valid driver’s license and ability to pass an MVR check.

Responsibilities

Help lead daily editorial coverage across broadcast, streaming, web, mobile, and social platforms.
Coach, mentor, and develop producers, anchors, reporters, and newsroom staff.
Partner with producers to improve rundowns, writing, showcasing, and overall newscast quality.
Review scripts, rundowns, and digital content for accuracy, fairness, clarity, tone, and audience impact.
Coordinate breaking news, severe weather, and major-event coverage across all platforms.
Support the First Alert brand through timely, trusted weather and safety coverage.
Collaborate with the Digital Content Manager to deliver urgent news quickly and effectively.
Promote platform-specific storytelling for TV, streaming, digital, mobile, and social audiences.
Work with newsroom leadership on future planning, audience growth, station priorities, and coverage strategy.
Maintain high editorial standards while fostering a supportive, accountable, creative newsroom culture.
Communicate clearly and calmly in fast-paced, high-pressure situations.