New Store Openings & Community Events Lead

Joe & The Juice; New York (NY); On-site; USD 77,000 - 94,000; Full time

Benefits offered by this job

Health coverage

401(k) plan

Paid time off

Life insurance

FSA & commuter benefits

Employee discounts

Job summary

Joe & the Juice is seeking an energetic Event & Community Manager to join our Brand & Culture team in NYC. You will lead new store openings across the US, coordinating local partnerships, activations, and community programs from planning through execution.

The role requires a hands‑on doer who thrives in a fast paced environment and is willing to travel and work evenings or weekends as openings demand. You’ll collaborate with internal teams and external partners to create on‑brand, memorable

Qualifications

• 2+ years of experience in events, community, hospitality, experiential marketing, brand activations or a similar role.
• Experience working on events or activations from planning through execution.
• Extremely organized and able to manage multiple deadlines at once.
• Someone who naturally takes ownership and follows things through.
• A strong communicator who is comfortable working with both internal teams and external partners.

Responsibilities

• Support the planning and execution of JOE & THE JUICE new store openings across the US.
• Own the day‑to‑day event checklist and ensure everything is moving toward opening day.
• Coordinate opening‑day activations, local partnerships, DJs, fitness studios, creators, businesses and community partners.
• Identify relevant local people, businesses, communities and cultural partners around each new store.
• Coordinate with local teams, Juicers and HQ to ensure everyone knows what is happening and when.
• Organize event materials, giveaways, sampling, signage, music, staffing and other opening‑day needs.
• Help create energy around new openings before, during and after opening day.
• Support local outreach and community building around new stores.
• Be on the ground for openings when needed and ensure the event runs smoothly.
• Help build and improve our store‑opening playbook so every opening gets better.
• Support the Senior Event & Community Manager with JOE events, activations and community initiatives.
• Help execute fitness, wellness, music, culture and lifestyle events.
• Support partnerships with local businesses, studios, creators, artists, DJs and communities.
• Help coordinate events from initial idea through execution and wrap‑up.
• Assist with guest lists, RSVPs, event materials, gifting, product, staffing and logistics.
• Help create moments that people actually want to be part of, rather than events that simply exist on a calendar.
• Support events across different JOE markets and cities when needed.
• Help JOE become part of the local community in every new market we enter.
• Research and build relationships with relevant local communities, businesses, gyms, studios, creators, universities, cultural organizations and other partners.
• Find opportunities for JOE to show up in the right places and with the right people.
• Help turn new stores into local community hubs, not just new addresses.
• Keep an eye on what is happening locally and bring new ideas to the team.
• Manage multiple projects and store openings at the same time.
• Keep timelines, budgets, contacts and event details organized.
• Coordinate with internal teams including Brand & Culture, Operations, Training, Real Estate and local store teams.
• Work with external vendors and partners when needed.
• Help track event spend and make sure we are getting value from every activation.
• Recap events and openings, capturing learnings, results and opportunities for improvement.

Skills

Event planning

Stakeholder mgmt

Organizational skills

Communication

Travel flexible

Job description

Joe & the Juice is seeking an energetic Event & Community Manager to join our Brand & Culture team in NYC. You will lead new store openings across the US, coordinating local partnerships, activations, and community programs from planning through execution.

The role requires a hands‑on doer who thrives in a fast paced environment and is willing to travel and work evenings or weekends as openings demand. You’ll collaborate with internal teams and external partners to create on‑brand, memorable