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SoFresh in Tampa, Florida is seeking a hands-on restaurant operator to lead new franchise openings and support ongoing franchise operations. This role blends on-site restaurant launch duties with training and coaching to ensure brand standards and a smooth opening.
You will travel extensively (roughly 50%) and occasionally work from home between openings, driving results, coordinating with owners and managers, and mentoring team members to deliver consistent guest experiences.
Location:Tampa, Florida (Hybrid + Extensive Travel)
Employment Type:Full-Time
Salary:$62,000–$74,700 annually
Travel Requirement:Approximately 50% annually
About SoFresh
SoFresh is a growing fast-casual restaurant franchise focused on fresh, flavorful food and a great customer experience. We’re a hands-on, entrepreneurial team that believes in working hard, supporting one another, and leading by example.
As we continue expanding, we’re looking for someone who shares that mindset and wants to play an important role in our growth.
About the Role
We’re looking for an energetic, hands‑on restaurant operator to lead new franchise store openings and support our growing franchise system.
This isn’t your typical office management position.You’ll be on the ground opening restaurants, training teams, solving problems, and helping franchise owners get off to a great start.
One day you might be training a new general manager, and the next you’ll be cooking, prepping food, taking orders, or washing dishes alongside the team. No task is beneath any of us, and we believe the best leaders are willing to jump in wherever they’re needed.
We want someone who enjoys a challenge, takes pride in their work, and gets satisfaction from seeing a team they’ve trained become successful.
If you’re someone who likes to lead from the front, loves the restaurant business, and wants to grow with an expanding company, this could be a great fit.
What to Expect
We believe in being upfront about what this role involves so you know exactly what you’re signing up for.
Extensive Travel — Approximately 50%
You’ll travel to new and existing franchise locations throughout the country. New store opening assignments typically last two weeks, so you must be comfortable spending extended periods away from home.
Opening a restaurant is exciting, but it’s also demanding. During the initial opening period, you should expect long days, potentially from 8:00 AM to 10:00 PM, including weekends. The workload generally becomes lighter during the second week as the restaurant and its team get up to speed.
Flexible Schedule Between Openings
We recognize that new store openings require a significant commitment, and we believe in providing flexibility when business demands are lighter. Between openings, the schedule is generally much more flexible, with opportunities to work from home when operational needs allow. We value results over simply sitting in an office and encourage a healthy balance between the demands of travel and time at home.
You’ll be expected to learn and work every station in the restaurant, including cooking, food preparation, cashier, assembly, cleaning, and dishwashing. We believe great leaders lead by example, not from the sidelines.
Ownership & Accountability
You’ll be trusted to take initiative, solve problems, and help ensure each restaurant is fully prepared for a successful opening. We’re a small, entrepreneurial team, so everyone plays an important role in our success.
What You’ll Do
New Store Openings — Primary Responsibility
Franchise Operations Support — Secondary Responsibility
What We’re Looking For
Preferred Qualifications
What We Offer
We’re looking for someone who enjoys the restaurant industry, thrives in a fast‑paced environment, and takes pride in helping others succeed.
If you love building teams, solving problems, and being part of something that’s growing, we’d love to hear from you.