New Product Marketing Manager (Fully Remote)

Thanx; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. The role coordinates planning and input for product marketing assets, ensuring alignment with launch calendars and sales needs.

You will tune AI agents, manage customer communications across emails, release notes, webinars, and promotions, and stay close to market changes to feed product and executive teams with actionable insights.

Responsibilities

• Own the planning and input setup for product marketing assets, deciding what gets made and when based on launch calendar and sales needs.
• Tune AI agents by fixing instructions, examples, source data, or quality checks to reduce review time over time.
• Manage customer lifecycle communications including emails, release notes, webinars, and promotion, ensuring features drive adoption.
• Voice of the customer: stay close to market changes, bring insights to product and exec teams, and create content that earns attention.
• Run case study production from start to finish: interview customers, find compelling angles, validate data, and produce multiple formats.
• Support sales, CS, and partners with competitive and product information, and maintain a steady flow of customer-win content.

Job description

• Own the planning and input setup for product marketing assets, deciding what gets made and when based on launch calendar and sales needs.
• Give each AI agent the necessary inputs-customer interviews, source data, messaging-to produce accurate drafts.
• Review and approve all outputs (case studies, one-pagers, competitive comparisons, release notes) before they reach sales, customers, or the public.

Key Responsibilities:

• Tune AI agents by fixing instructions, examples, source data, or quality checks to reduce review time over time.
• Manage customer lifecycle communications including emails, release notes, webinars, and promotion, ensuring features drive adoption.
• Voice of the customer: stay close to market changes, bring insights to product and exec teams, and create content that earns attention.
• Run case study production from start to finish: interview customers, find compelling angles, validate data, and produce multiple formats.
• Support sales, CS, and partners with competitive and product information, and maintain a steady flow of customer-win content.

How We Will Know It's Working:

• At six months: shipping high-quality content at volume without hand-holding, customers hear about releases as they ship.
• At twelve months: feature adoption moves meaningfully, agent output grows while quality holds, and content draws an audience.
• Measured on quality and volume of shipped content, customer awareness of releases, and feature adoption impact.

Thanx

Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. The company has raised more than $30M from elite investors and fosters a culture that has attracted top talent with strong employee tenure and AI-native workflows.