New Home Sales Consultant

Middleburg Communities; Wake Forest (NC); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Health insurance

HSA

Dental insurance

Vision insurance

Paid time off

Volunteer time off

Company-paid holidays

401(k) match

Life and AD&D insurance

Educational reimbursement

Job summary

Middleburg Communities is seeking a New Home Sales Consultant to drive leasing velocity with a hospitality-forward approach. You will guide prospective residents through model tours, present community features, and help buyers envision living in our homes.

Responsibilities include converting inquiries to leases, managing pipelines in RealPage/OneSite, coordinating tours, events, and renewals, and collaborating with marketing to deploy campaigns that attract your target renter profile.

Qualifications

• Polished, confident communicator with a consultative sales style.
• Comfortable navigating CRMs, leasing platforms, and digital tools.
• Self-starter with strong follow-through, time management, and goal orientation.

Responsibilities

• Serve as the primary sales representative for new residents—showcasing model apartments, presenting community features, and building excitement through in-person and virtual tours.
• Convert inquiries and leads into leases by creating urgency and demonstrating value at every touchpoint.
• Guide prospective residents through the full leasing journey: from first contact to application, approval, and move-in.
• Use CRM and leasing software (RealPage/OneSite) to track leads, update availability, and manage pipeline activity in real time.
• Develop strategic leasing campaigns, local outreach initiatives, and referral programs to generate qualified traffic and boost conversion rates.
• Maintain expert-level knowledge of pricing, availability, floorplans, and neighborhood amenities.
• Continually source new sales opportunities
• Overcome objections and closes for the sale
• Deliver five-star service to every guest and resident—anticipating needs, building rapport, and personalizing interactions.
• Follow up proactively via calls, texts, and emails to close leases and foster long-term relationships.
• Conduct new resident orientations and move-in inspections with attention to detail and professionalism.
• Support resident satisfaction and retention by assisting with renewal conversations and community events.
• Partner with marketing and the Community Manager to execute campaigns that attract your target renter profile.
• Analyze market trends, competitor activity, and local developments to refine sales strategies.
• Conduct regular physical and telephone market shops to stay informed and position the property competitively.
• Prepare all lease documents accurately and ensure timely completion and compliance with Fair Housing laws.
• Maintain daily curb appeal and model presentation standards.
• Support administrative tasks related to leasing, renewals, and property performance.

Skills

Polished communicator

CRM experience

Goal oriented

Customer service

Education

High school diploma

College degree and real estate license preferred

Tools

RealPage/OneSite

Job description

Brief Description
Middleburg is seeking a motivated and polished New Home Sales Consultant to drive sales and deliver exceptional service throughout the home leasing and move-in process. You will be the face of our community—guiding prospective residents through model tours, showcasing the lifestyle and benefits of our homes, and helping residents envision their future with us.
This is a fast-paced, client-facing sales role for someone who thrives on hitting goals, building relationships, and providing an elevated, hospitality-forward experience. If you're excited by the idea of making a direct impact on leasing velocity while growing your sales career, we want to meet you.
What You’ll Do
Sales & Leasing

• Serve as the primary sales representative for new residents—showcasing model apartments, presenting community features, and building excitement through in-person and virtual tours.
• Convert inquiries and leads into leases by creating urgency and demonstrating value at every touchpoint.
• Guide prospective residents through the full leasing journey: from first contact to application, approval, and move-in.
• Use CRM and leasing software (RealPage/OneSite) to track leads, update availability, and manage pipeline activity in real time.
• Develop strategic leasing campaigns, local outreach initiatives, and referral programs to generate qualified traffic and boost conversion rates.
• Maintain expert-level knowledge of pricing, availability, floorplans, and neighborhood amenities.
• Continually source new sales opportunities
• Overcome objections and closes for the sale

Customer Experience

• Deliver five-star service to every guest and resident—anticipating needs, building rapport, and personalizing interactions.
• Follow up proactively via calls, texts, and emails to close leases and foster long-term relationships.
• Conduct new resident orientations and move-in inspections with attention to detail and professionalism.
• Support resident satisfaction and retention by assisting with renewal conversations and community events.

Marketing & Market Intelligence

• Partner with marketing and the Community Manager to execute campaigns that attract your target renter profile.
• Analyze market trends, competitor activity, and local developments to refine sales strategies.
• Conduct regular physical and telephone market shops to stay informed and position the property competitively.

Operations & Compliance

• Prepare all lease documents accurately and ensure timely completion and compliance with Fair Housing laws.
• Maintain daily curb appeal and model presentation standards.
• Support administrative tasks related to leasing, renewals, and property performance.

What We’re Looking For

• Polished, confident communicator with a consultative sales style.
• Comfortable navigating CRMs, leasing platforms, and digital tools.
• Self-starter with strong follow-through, time management, and goal orientation.
• RealPage/OneSite experience preferred.

Requirements

• High school diploma or equivalent; college degree and real estate license preferred
• 1-2+ year of high-touch customer service or sales experience; luxury leasing, or new home sales
• Ability to walk the property, tour homes, and occasionally lift up to 20 lbs.
• Willingness to work weekends and flexible hours based on business needs.
• Driver’s license required; may operate a golf cart for tours.

Summary
What we can offer you-

• Great benefits- We offer comprehensive health and wellness benefits tailored to meet your needs. Choose from three medical plan options, including a company-funded HSA plan with 100% premium coverage for employees. We also provide subsidized options for additional family members, as well as dental and vision plan choices. Other benefits include paid time off, paid volunteer time, and company-paid holidays, a 401(k) match, employer-paid Life and AD&D insurance, and educational reimbursement to support your growth.
• A job that challenges you- Middleburg strives for excellence in knowledge, service, and integrity. Excellence in knowledge means that Middleburg recruits and trains top-notch Team Members who are experts in their field and who continue to improve their industry knowledge. Team Members work together to provide excellent customer service that exceeds customers' expectations.
• Great Culture- We embrace a culture of responsible leadership at all levels of our organization that encourages initiative to advance our mission and vision. We honor the dignity of all people, embrace differences, value new ideas, demonstrate empathy, and strive to promote a caring and supportive environment for all. Our team is building a better world, one community at a time.

Who is Middleburg Communities?
At Middleburg Communities, we share a vision for greater value creation through community impact. Our success is rooted in a genuine desire to serve our local communities in thoughtful and holistic ways. By enhancing the lives of others, we contribute positively to neighborhoods and maximize real returns for our partners.
Middleburg is a fully integrated real estate investment, development, and construction firm focused on rental housing in high-growth markets across the southeastern United States. Since 2004, the company has acquired and developed over 22,000 apartment units, executing approximately $3 billion in transactions, and is one of the most active developers and builders of rental housing in the nation with approximately $1 billion in recurring annual development value.
https://middleburg.com/