NC Digital Editor & Audience Growth Leader

Clear Destination Inc.; Winston-Salem (NC); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Lee Enterprises' North Carolina digital editor leads content strategy and production across eight North Carolina newsrooms, reporting to the executive editor. You will develop evolving coverage packages, work with editors and producers to update and repackage stories, and harness approved AI tools to improve efficiency.

Based in Winston-Salem with remote collaboration across the state, you will test new storytelling approaches, analyze performance data, and coach editors and reporters to grow

Qualifications

• Experience building an online audience for a daily newspaper, either as a content producer, an editor or both.
• Bachelor's degree combined with newsroom experience.
• Familiarity with Blox CMS, AI for brainstorming, reframing headlines and Grammarly; social platforms including Facebook, Instagram and X.

Responsibilities

• Helps newsrooms think beyond a single story by developing coverage as evolving packages that can include updates, explainers, video, visuals, newsletters, social posts and other digital formats.
• Works with editors and content producers to identify opportunities to update, repackage and redistribute strong local journalism and to use approved technology and AI tools to make that work more efficient.
• Key leader on our North Carolina leadership team, based in Winston-Salem, to strengthen coverage planning, drive strategy, improve collaboration among newsrooms and develop new approaches to reaching and retaining readers.
• Helps test and implement new digital storytelling and audience strategies, uses performance data to inform decisions and provides training and coaching to editors and reporters across the state.

Skills

Digital strategy

Leadership

Editorial judgment

Audience development

Remote collaboration

Education

Bachelor's degree

Tools

Blox CMS

AI tools for brainstorming

Grammarly

Facebook

Instagram

X

Job description

Lee Enterprises' North Carolina digital editor leads content strategy and production across eight North Carolina newsrooms, reporting to the executive editor. You will develop evolving coverage packages, work with editors and producers to update and repackage stories, and harness approved AI tools to improve efficiency.

Based in Winston-Salem with remote collaboration across the state, you will test new storytelling approaches, analyze performance data, and coach editors and reporters to grow