NBA Take-Two Executive Producer, Branded Content

2KG NBA 2K League Services Corp; New York (NY); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life/AD&D

Short-term disability

FSA / 401(k)

Commuter benefits

Unlimited time off

Job summary

2KG NBA 2K League Services Corp seeks an Executive Producer to oversee the branded content lifecycle across NBA 2K League, NBA Take Two, and NBA R&D. The role blends editorial storytelling with strong client-facing leadership in a fast-paced environment.

You will drive strategy, development, production, and distribution, coordinating with Creative, Sales, and Marketing to deliver premium, social-first content and innovative IPs that meet advertiser objectives.

Qualifications

• 10+ years of experience developing and producing custom editorial and/or branded content.
• Proven leadership of branded video and digital campaigns from concept to final delivery.
• Excellent client-facing and presentation skills.
• Strong understanding of sports, gaming, and pop culture trends.

Responsibilities

• Creative Strategy & Development: Collaborate with Creative, Sales, and Marketing on pre-sale custom editorial extensions and branded content; develop social-first strategies and branded content IP.
• Client & Pitch Leadership: Lead senior creative direction during pitches; translate client objectives into compelling proposals and presentations.
• Creative Execution & Production: Oversee end-to-end branded video, social, and live event content; guide post-production and talent integration.
• Cross-Functional & Deliverables Management: Ensure timely delivery of assets, approvals, and client commitments; QC final assets.

Skills

Branded content leadership

Video production

Pitch & proposals

Talent coordination

Job description

Work Option:

The NBA currently provides eligible employees the option of working remotely one day per week.

Position Overview:

We are seeking a visionary and results-driven Executive Producer to lead our branded content. This role is responsible for overseeing the entire branded content lifecycle—from RFPs and pitches through development, production, post-production, and distribution. The ideal candidate has a strong background in both branded and editorial content, extensive client-facing experience, and the ability to manage a robust slate of branded content across our three brands: NBA 2K League, NBA Take Two, and NBA Research and Development.

Key Responsibilities:

Creative Strategy & Development

Collaborate with Creative, Sales, and Marketing on pre-sale custom editorial extensions and branded content, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts, and new content opportunities. Develop innovative, social-first creative strategies and built-if-sold branded content IP, series, and experiences that align with advertiser objectives, audience interests, cultural trends, and the competitive marketplace. Provide overarching creative direction across branded content, working in lockstep with the editorial vision to ensure a cohesive, premium brand experience. Partner with internal creative and editorial teams to develop concepts that are authentic to the brand while delivering meaningful value for advertising partners.

Client & Pitch Leadership

Serve as a senior creative leader throughout the pitch process, translating client objectives into compelling branded content strategies, creative treatments, written proposals, and presentation materials. Lead and participate in client and agency presentations, confidently articulating the creative vision and getting partners excited, aligned, and bought into the idea. Act as a creative thought leader within Sales and Marketing, helping shape solutions that balance client objectives with audience and editorial considerations.

Creative Execution & Production

Oversee end-to-end creative execution across branded video, social, custom editorial extensions, and live event content. Work closely with production and creative teams on post-sale projects, including creative treatments, scripts, social concepts, talent integration, event activations, and other campaign deliverables. Provide creative direction throughout production and post-production, reviewing and refining treatments, scripts, copy, edits, and final assets to ensure client KPIs and feedback are addressed. Maintain a strong understanding of talent booking, production budgets, timelines, and logistical considerations to ensure internal talent and production teams are positioned for success. Travel to shoots and events as the creative lead and on-set representative for the Partnerships team when needed.

Cross-Functional & Deliverables Management

Partner cross-functionally to ensure seamless execution of sold programs. Own the creative oversight and fulfillment of campaign deliverables, ensuring all assets, talent requirements, approvals, timelines, and client commitments are clearly tracked and delivered. Serve as a key connective point between the client and internal teams, ensuring expectations, feedback, creative direction, and deliverables remain aligned throughout the campaign lifecycle. QC and approve final video and creative assets for client, social, editorial, and event use.

Qualifications

• 10+ years of experience developing and producing custom editorial and/or branded content within a major media publisher, brand, marketing agency, or similar creative organization.
• Proven experience leading branded video and digital campaigns from concept through final delivery.
• Strong portfolio showcasing video, digital, social, and experiential creative with cultural impact.
• Exceptional client-facing and presentation skills, with the ability to sell creative ideas and build excitement among senior partners.
• Deep understanding of sports, basketball, gaming, pop culture, social media, and current cultural trends.
• Experience managing talent-facing productions and high-profile brand partnerships.
• Strong understanding of production budgets, timelines, talent integration, and creative workflows.
• Excellent project management, organizational, communication, and problem-solving skills.
• Ability to balance big-picture creative vision with hands-on execution.
• Highly collaborative and comfortable working across multiple functions in a fast-paced media environment.
• Sports experience preferred but not required depending on previous experience.
• Ability to travel up to 20% of the time.

Take-Two Benefits:

• Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short term disability; tax advantaged accounts such as FSA, a 401(k) retirement plan; commuter benefits, and unlimited time off benefits that include vacation and sick time.
• Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

Salary Range:

$150,000-$170,000

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace:

To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record‑tying 125 international players from a record‑tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success. Off the court, we're also deeply committed to social responsibility. NBA Cares leads the league's involvement in addressing important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.