National Wine Distribution Director - Travel & Growth

Wilson Creek Winery & Vineyards, Inc.; Temecula (CA); Hybrid; USD 95,000 - 110,000; Full time

Job summary

Wilson Creek Winery & Vineyards, Inc. in Temecula, CA seeks a Director of Distribution to lead and grow the national distribution network. You will set strategy, own pricing, and drive sales and budgeting discipline across states and partners.

The role requires building strong broker relationships, guiding pricing programs, and delivering profitable growth. Travel nationwide up to 50% will be needed to manage accounts and promote our brand.

Qualifications

• Bachelor's degree (4-year) or related work experience.
• 7+ years of experience in a similar role, including national or multi-state distributor/broker management (alcoholic beverage industry preferred).
• Strong national distributor, broker, & chain account relationships at the executive level.
• Good communication, business development, and people management skills.
• Comfortable working with pricing, trade spend, budgets, and depletion/syndicated data.
• Familiarity with Nielsen reports (store-level sales tracking) and VIP/iDig reports (depletion tracking) is a plus.
• Experience with CRM and project management tools such as Spotio is a plus.
• Proficient in computers, including Microsoft Excel, Word, and PowerPoint.
• Valid driver's license.
• Willingness to travel extensively (50% or more) nationwide.

Responsibilities

• Represent the company effectively nationwide, and in international locations as needed, by achieving sales and promotion objectives
• Develop and execute the Company's national distribution growth strategy in partnership with ownership and senior leadership
• Develop multi-level distributor or broker business relationships with exceptional sales techniques and business knowledge while managing multiple tasks
• Plan and manage activities for multiple markets to ensure achievement of targeted objectives
• Lead distributor general sales meetings and hold regular business reviews to align on priorities and results
• Assist business partners' efforts by delivering effective sales presentations and programs, as required, that support achievement of company sales and merchandising objectives
• Make comparisons to competition and the market environment as needed
• Obtain appropriate distribution and share of business within assigned accounts
• Develop positive customer relationships in the process of visiting targeted accounts
• Present the entire portfolio and current programs to generate maximum dollar and case sales volume
• Adhere to all federal, state, and local laws and regulations governing the sale of alcoholic beverage products in accounts
• Own pricing strategy and develop consumer-competitive pricing structured to provide targeted margin to the company
• Educate business partners on company history, product quality, programs, standards, and market objectives
• Develop programs to influence the consumer at the point of purchase to maximize the potential for impulse sales and brand loyalty
• Build distributor share of mind by maximizing efforts of all staff and leveraging all support to exceed expectations
• Manage levels with company and partners support to market needs, maximizing sales and merchandising opportunities
• Provide management with specific, current information on market conditions
• Formulate recommendations for all business needs that will grow all market results
• Submit required reports promptly and accurately as directed by management and maintain up-to-date market records as specified by management
• Maintain adequate, well-organized inventories of sales tools and merchandising materials while following policies and procedures
• Lead and execute sales objectives during marketing-sponsored functions within the areas of responsibility
• Assist in the communication process for all parties (marketing team/distributor) to ensure promotion success and targeted results
• Manage resources in accordance with fiscal policies and legal regulations, including trade spend, promotional budgets, and account P&L accountability
• Stay within stated quarterly/annual budgets and anticipate potential budget deviations
• Work to assess the need for budget revisions or exceptions and obtain necessary approval prior to exceeding the budget

Skills

Distributor relationships

Communication

Business development

People management

Pricing knowledge

Education

Bachelor's degree (4-year) or related work experience

Tools

Spotio

CRM

Job description

Wilson Creek Winery & Vineyards, Inc. in Temecula, CA seeks a Director of Distribution to lead and grow the national distribution network. You will set strategy, own pricing, and drive sales and budgeting discipline across states and partners.

The role requires building strong broker relationships, guiding pricing programs, and delivering profitable growth. Travel nationwide up to 50% will be needed to manage accounts and promote our brand.