National Sponsorships Director — Strategic Partnerships

NASCAR; Braselton (GA); On-site; USD 140,000 - 230,000; Full time

Job summary

NASCAR is seeking a high-performing Director, National Sales to lead new business development, secure transformational brand partnerships, and drive revenue growth across our national sponsorship portfolio. The role requires strategic selling to national brands and expertise across events, media, digital, hospitality, and IP assets.

The Director will build partnerships, present compelling programs, negotiate complex deals, and collaborate with internal teams to activate and grow relationships.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years in sponsorship sales, corporate partnerships, or related fields.
• Record of developing and closing high-value partnerships and exceeding revenue goals.
• Experience selling integrated marketing, sponsorships, media, experiential platforms.
• Strong presentation, communication, and relationship-building with senior leaders.

Responsibilities

• Develop and secure national marketing partnerships to drive revenue growth.
• Build and manage a robust sales pipeline through strategic prospecting and relationships.
• Identify objectives and trends to craft sponsorship solutions delivering measurable value.
• Design and present integrated programs leveraging assets across multiple platforms.
• Cultivate relationships with senior decision makers to develop long-term partnerships.
• Lead creation of persuasive proposals and negotiate complex agreements.

Skills

Sponsorship sales

New business development

Relationship building

Negotiation

Strategic selling

Presentation skills

CRM proficiency

Travel readiness

Education

Bachelor's degree or equivalent

Tools

CRM platforms

Microsoft Office

Job description

NASCAR is seeking a high-performing Director, National Sales to lead new business development, secure transformational brand partnerships, and drive revenue growth across our national sponsorship portfolio. The role requires strategic selling to national brands and expertise across events, media, digital, hospitality, and IP assets.

The Director will build partnerships, present compelling programs, negotiate complex deals, and collaborate with internal teams to activate and grow relationships.