National Shopper Marketing Manager

Delicato Family Wines; Chicago (IL); Remote; USD 122,000 - 192,000; Full time

Job summary

A leading company in the wine industry is seeking a National Shopper Marketing Manager to drive strategic marketing initiatives. This role requires strong leadership skills and a deep understanding of marketing strategies. The ideal candidate will oversee a team, manage budgets, and collaborate with various departments to enhance brand visibility and sales growth. The position supports a remote work environment with occasional travel, offering a competitive salary and comprehensive benefits.

Benefits

Health Insurance

401(k)

Profit Sharing

PTO

Tuition Reimbursement

Qualifications

• 7+ years experience in marketing and/or sales.
• 2+ years of supervisory experience.

Responsibilities

• Lead and develop the Shopper Marketing team.
• Design and implement comprehensive shopper marketing programs.
• Manage measurement and evaluation of marketing programs.

Skills

Negotiation

Data Analysis

Brand Building

Presentation

Education

Bachelor’s Degree in Marketing

M.B.A.

Tools

Nielsen

Job description

Join to apply for the National Shopper Marketing Manager role at Delicato Family Wines.

Work Location: San Francisco, CA; Chicago, IL; Dallas, TX.

Position Purpose

Under minimal supervision, the National Shopper Marketing Manager leads and develops strategic plans to meet the needs of key National Account and E-Commerce customers, focusing on growing the Delicato and Transcendent Wine Portfolios. This role interfaces with various teams within Delicato to exceed business objectives.

Functional Responsibilities

• Manage daily operations and team performance.
• Foster a positive company culture and ensure accountability.
• Align goals with departmental and company strategies.
• Stay updated on industry trends and ensure compliance.
• Assist in budgeting and monitor expenses.
• Communicate regularly with team members.
• Determine staffing needs and motivate staff.
• Ensure a safe and healthy work environment.
• Support change initiatives and promote innovation.
• Handle employee issues confidentially.
• Ensure policy compliance.
• Guide and develop team members, engaging in performance management.

Essential Duties

• Lead and develop the Shopper Marketing team.
• Oversee strategic planning and team meetings.
• Design and implement comprehensive shopper marketing programs.
• Develop programs supporting customer development and sales growth.
• Collaborate with sales and marketing teams on digital initiatives.
• Align with Zone Trade Marketing Managers on key account plans.
• Partner with Marketing Services for cohesive messaging.
• Create customized shopper activation solutions.
• Manage measurement and evaluation of marketing programs.
• Analyze effectiveness and optimize strategies.
• Participate in cross-departmental meetings.
• Develop agendas for customer meetings and gather insights.

Minimum Requirements

• Bachelor’s Degree in Marketing, Business, or related field.
• M.B.A. preferred.
• 7+ years experience in marketing and/or sales.
• 2+ years of supervisory experience.

Knowledge, Skills, And Abilities

• Deep knowledge of marketing strategies, especially in chain, off, and on-premise channels.
• Understanding of the 3-tier system and customer needs.
• Experience managing distributor trade teams.
• Strong negotiation and persuasive skills.
• Proven success in brand building activities.
• Experience with data analysis tools like Nielsen.
• Excellent presentation skills.
• Experience managing brands and marketing programs.
• Budget and project management skills.
• Vendor relationship management.
• Knowledge of the wine distribution system.
• Ability to prioritize and work under deadlines.
• Experience sourcing external vendors and agencies.
• Wine industry experience is strongly preferred.

Working Conditions

• Home office with occasional travel.
• Remote work environment.

Work Standards

• Reflect company values of integrity, innovation, trust, and sustainability.
• Effective communication and receptiveness to feedback.
• Commitment to safety standards.
• Adhere to company policies.

Additional Comments

Management may modify duties as needed. The pay range is $122,251.68 to $191,163.36, based on qualifications and experience.

Delicato offers comprehensive benefits including health, 401(k), profit sharing, PTO, discounts, tuition reimbursement, and more.

Delicato is an Equal Opportunity Employer.