National Sales Manager - US

Excalibur Crossbow Inc.; Westfield (MA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Early departures on Friday

Casual work environment

Employee benefits

Voluntary RRSP program with company match

Excellent employee discount on archery equipment

Social committee events

Tuition reimbursement and skills training

Job summary

A leading outdoor sporting goods manufacturer in Massachusetts seeks a National Sales Manager to lead U.S. sales operations. This role involves developing comprehensive sales strategies, managing independent sales representatives, and driving engagement with dealers. The ideal candidate should have 7-10 years of sales leadership experience in relevant industries, excellent communication and negotiation skills, and a passion for archery. Offering a competitive salary and comprehensive benefits, this position is critical for expanding market share.

Qualifications

• Minimum 7-10 years of sales leadership experience, ideally in manufacturing.
• Ability to travel within Canada and the US, with a valid passport.
• Strong mechanical aptitude and solid knowledge of archery equipment.

Responsibilities

• Develop and execute a comprehensive U.S. sales strategy aligned with company objectives.
• Monitor performance metrics and adjust strategies to ensure goals are met.
• Establish and maintain strong relationships with dealers and customers nationwide.

Skills

Sales leadership experience

Knowledge of outdoor sporting goods

Communication skills

Negotiation skills

Analytical skills

Mechanical aptitude

Presentation skills

Education

Degree or college diploma in Business, Marketing, or related field

Tools

Microsoft Office Suite

RMA and ERP systems

Job description

Overview

Excalibur Crossbow is the leading manufacturer of crossbows and accessories. Proudly Canadian, we have been producing crossbows that are accurate, powerful, and reliable, for over 40 years. Excalibur Crossbow is a local company with worldwide reach.

Position Overview

Excalibur Crossbows is seeking a dynamic, results-driven National Sales Manager to lead and grow our U.S. sales operations. This individual will be responsible for developing and executing the national sales strategy across all channels, managing independent sales representatives, strengthening distributor partnerships, and driving dealer engagement and sell-through performance.

The National Sales Manager will serve as the primary field leader for the U.S. market, ensuring brand consistency, revenue growth, and profitable expansion. The ideal candidate brings experience in outdoor sporting goods, archery, hunting, or durable consumer goods industries and understands the dynamics of independent rep networks and specialty retail channels.

What Excalibur has to Offer

• Early departures on Friday
• Casual work environment
• Employee benefits
• Voluntary RRSP program with company match
• Excellent employee discount on premium archery equipment and accessories
• Social committee events and activities
• Tuition reimbursement and skills training

What you will do

Excalibur Crossbows is seeking a dynamic, results-driven National Sales Manager to lead and grow our U.S. sales operations. This individual will be responsible for developing and executing the national sales strategy across all channels, managing independent sales representatives, strengthening distributor partnerships, and driving dealer engagement and sell-through performance.

The National Sales Manager will serve as the primary field leader for the U.S. market, ensuring brand consistency, revenue growth, and profitable expansion. The ideal candidate brings experience in outdoor sporting goods, archery, hunting, or durable consumer goods industries and understands the dynamics of independent rep networks and specialty retail channels.

Responsibilities

You will also be responsible for:

• National Sales Strategy & Execution
• Develop and execute a comprehensive U.S. sales strategy aligned with company revenue and growth objectives.
• Achieve sales goals as defined by the Executive team
• Monitor performance metrics and adjust strategy to ensure goal attainment
• Establish and maintain strong relationships with US dealers, customers and industry contacts nationwide
• Directly maintain sales territory (US) and oversee the rep territories, maintaining constant communication and assisting with the generation of sales
• Identify new market opportunities, channel expansions and strategic partnerships
• Lead annual forecasting, budgeting and sales planning processes for US sales and report against it
• Growth of US market share
• Monitor US advertising
• Receive and process orders through the Rep Group, Dealer direct, or EDI
• Train sales professionals to ensure that they have thorough product knowledge and can deliver effective product demonstrations
• Conduct territory reviews and pipeline assessments
• Drive accountability and ensure compliance with pricing and brand standards
• Serve as the primary relationship owner for US distribution partners

Dealer & Retail Channel Development

• Strengthen relationships with specialty archery and hunting dealers nationwide
• Implement dealer education and product training programs

Cross Functional Collaboration

• Work with the VP of Operations to determine priorities for the allocation of orders
• Work with Marketing to identify and schedule industry, consumer and dealer trade shows, coordinate staffing of trade shows and represent Excalibur at trade shows
• Partner with marketing to drive in-store merchandising excellence
• Work closely with marketing to align product launches, seasonal promotions and sales programs
• Collaborate with the operations team on new product development
• Provide market feedback to the operations team and leadership
• Partner with Operations and Supply Chain on forecasting, inventory planning and product shipment priorities

Other Responsibilities

• Bow and Accessory Specialist: provide customer service and technical expertise
• Keep abreast of product restrictions, seasons and laws nationwide
• Enforce MAP at retail
• Maintain yearly pricing structures and programs in collaboration with senior management
• Support the sales team, export dealers and consumer calls
• Assist Customer Service department with customer calls in times of peak demand
• Follow department safety rules and operating procedures
• Responsible for supporting and adhering to company policies and procedures.
• Perform other duties as assigned.

Qualifications

• Degree or college diploma Business, Marketing, Communications or related field is considered an asset
• Minimum 7 - 10 years of sales leadership experience (experience selling for a manufacturer preferred)
• Proficient with Microsoft Office Suite, including Power Point and Excel. Experience with RMA and ERP systems an asset
• Ability to travel within Canada and the United States (air and ground travel) is required for this role. Must have a valid passport.
• Knowledge of the outdoor sporting goods, hunting or archery industries is preferred
• Strong mechanical aptitude and solid knowledge of archery equipment (acquired through work experience or personal interest). Bow hunting passion is preferred.
• Background working with distributors and specialty retail channels
• Strong communication and presentation skills with a Customer First mindset
• Strong negotiation and analytical skills
• Excellent interpersonal and relationship building skills
• Excellent problem-solving skills and the ability to work effectively under pressure
• High energy, strong initiative, and a team-oriented attitude
• Ability to ensure integrity of data and confidentiality of customer information.
• Great time management skills with proven ability to meet deadlines and willingness to work extended hours as required.
• Exceptional follow through and organizational skills

Salary Range is $85,000 to $110,000 per year