National Organizer for Communications

Right To The City Alliance; New York (NY); Remote; USD 92,000 - 106,000; Full time

Job summary

A leading organization focused on housing justice seeks a National Organizer for Communications to enhance digital outreach and narrative strategy. The role involves driving social media initiatives, content creation, and data analysis to support campaigns for affordable housing. The ideal candidate will have extensive experience in digital organizing and a commitment to community empowerment.

Benefits

100% medical, dental and life insurance

401k retirement plan contributions

Wellness benefits

Staff development resources

Paid sick and vacation time

Qualifications

• At least 5 years experience in digital organizing and social media strategy.
• Strong analytical skills and project management abilities.

Responsibilities

• Drive social media and digital organizing efforts.
• Create engaging content for campaigns and manage online presence.
• Analyze data to inform campaign strategies.

Skills

Digital Organizing

Social Media Strategy

Content Creation

Data Analysis

Project Management

Tools

Google Analytics

EveryAction

Adobe Creative Suite

Job description

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Position Title: National Organizer for Communications

Deadline to apply: Position open until filled

Ideal Start Date: Flexible

About The Right To The City Alliance (RTTC)

Right to the City Alliance (RTTC) emerged in 2007 with a strong and powerful vision to 1) halt the displacement of low-income people, Black, Indigenous, and people of color, LGBTQ communities, and youth of color, and 2) protect and expand affordable housing in tandem with a broader movement to build democratic and just healthy communities for the 21st century.

Since its inception, RTTC has quickly grown to encompass over 70 community-based racial, economic, gender, and environmental justice organizations located in 26 states and 45 cities. Representing true grassroots leadership from the communities most impacted by displacement and housing injustice, RTTC unites its members through coordinated local, state, and national campaigns. Through our Homes For All national campaign, RTTC advances bold, collective action to challenge gentrification, demand deeply affordable housing, and win community control of land and housing. By weaving together on-the-ground organizing, strategic communications, and policy advocacy, RTTC is building an unstoppable movement for housing justice and community self-determination nationwide.

Position Summary

The RTTC National Organizer for Communications will drive social media, digital organizing, and narrative strategy; guide our online presence as well as engagement; and implement key components of our communications and campaign strategy including building and mobilizing strong member and supporter databases and analytics. The National Organizer for Communications will be a crucial part of growing the movement for dignified, affordable and safe homes for all. Ideal candidate will be someone who is multifaceted, able to adapt to changing conditions, believes deeply in self-determination and community power, and who embodies a commitment to both personal and systemic transformation.

Reports to: Associate Director for Communications

Job Responsibilities

Digital Organizing

• Establish clear organization, campaign metrics and goals to expand our reach and grow our supporter list to increase our impact
• Create original and compelling content, such as emails, petitions, campaign scripts, memes, shareable graphics and social media content to support RTTC campaigns
• Provide monthly reports on analytics, such as page views, email open and click rates, follower and subscriber growth efforts, social media performance, and other metrics and data management to inform campaigns and content development.
• Identify organizing opportunities and appropriate moments to escalate campaigns and assist or lead rapid response actions, including mobilizing supporters to take action online and offline
• Work with RTTC staff to establish new ladders of engagement to more effectively move supporters to action in our campaigns
• Work with RTTC staff to ensure data integrity, curate and manage lists by audience, issue, and interests in EveryAction database
  
  

Social Media

• Coordinate RTTC’s digital presence to ensure consistent voice, content, and engagement across all RTTC social media platforms
• Manage the entire content lifecycle, from ideation and creation to approvals and distribution across various channels.
• Author strategic social content strategies and toolkits based on tangible data and relevant channel insights – driving scale, innovation, testing and iteration– that can be used on RTTC’s platforms and shared with our member organizations
• Utilize RTTC’s reports, earned media, political education materials, member interviews, updates, ongoing campaigns and projects to develop engaging content that tells the story of the alliance and our long term vision
• Tailor real-time posts based on trending topics and the political moment that resonates with our audiences
• Develop systems for tracking and regularly amplifying social media posts from RTTC member organizations and allies
• Conduct messaging testing for priority campaigns and initiatives
• Provide monthly analytics reports on all social media platforms
  
  

Email Program

• Create and manage engaging email content for RTTC staff, members, and supportersPublish quarterly RTTC email newsletters as well as monthly briefs, email updates or calls to action to supporters as needed
• Coordinate with RTTC staff to gather information including but not limited to campaign updates, training and/or resourcing opportunities, political education, political analysis, and more
• Create a story bank featuring member organizations and individuals to develop content that supports RTTC’s narrative strategy
  
  

Communications Team

• Participate in weekly Communications Team meetings
• Support the coordination of the RTTC Member Communications Committee
• Field member organization support requests as needed
• Contribute to and drive the development and implementation of RTTC’s narrative and communications strategy
  
  

Required Experience & Qualifications

• At least 5 years experience and demonstrated ability to lead, digital organizing, social media strategy and/or rapid response communications efforts as part of a campaign strategy
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong project management skills to drive projects through execution
• Experience in Brand Management, Communications Strategy and Development, and Campaign Performance Analysis
• Experience with campaign production and asset production in rapidly changing political conditions
• Demonstrated ability to establish, maintain and continually iterate on processes for developing engaging social content
• Experience with content marketing and a solid understanding of how to create and promote content that engages and converts
• Strong strategic understanding of social media best practices and passion for staying educated on social media best practices
  
  

Position-specific Skills

• Excellent writing and editing skills for digital platforms
• Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
• Experience with EveryAction, Cision, Canva, Adobe Creative Suite, and other digital organizing tools
• Demonstrated ability to break down complex topics into compelling, digestible narratives.
• Experience managing paid social campaigns and budgets across multiple platforms with deep understanding of strategic and executional best practices
  
  

Preferred Qualifications

• Ability to write and speak a second language, preferably Spanish
• Video editing experience
• Graphic design experience
  
  

General Requirements

• Support the mission, vision and goals of the Right To The City Alliance
• Experience and familiarity with housing justice, gentrification, displacement and anti-eviction work and/or grassroots base-building organizations and transformative organizing
• Experience in multi-racial, multicultural settings
• Knowledge of common computer applications: MS Office, Google docs, Adobe Acrobat, Dropbox, Mac environment, and Zoom video tele-conferencing systems
• Access to reliable internet, phone and remote office arrangements. RTTC provides for costs of home offices.
• Drivers license and auto insurance
  

RTTC Staff Expectations

RTTC Intentionally Builds Collaborative And Transformative Culture Through

• Organizational participation: Team planning, staff meetings and trainings, national convenings, collaborative projects across teams, and HR/administrative tasks common to all positions.
• Evolution of the work: Areas of work may change over time based on organization and movement needs, and always in consultation with the organizer.
• Transformative Praxis: Participate in RTTC’s transformative justice program to align our practice with our values and principles. Build staff unity and cohesion, and principled struggle amongst all team/staff members.
  
  

Location & Travel: Location is negotiable. RTTC has concentrations of staff in the following areas: Philadelphia, Atlanta, Boston, Brooklyn (physical office), Los Angeles and the SF Bay Area. Travel is required for all RTTC staff; frequency and duration of travel is negotiable. On average, this position will be expected to travel 1-2 times per month for a total of 5-10 days per month, year round.

Qualities of Strong RTTC Staff

• Bold Vision. You bring fierce imagination and deep commitment that we can and will create the world our communities need. You can share that vision in ways that inspire and compel.
• Swiss Army Knife. You are resourceful and creative, willing to do what it takes to make a project succeed. You can handle a lot in a fast-paced, multi-faceted work environment.
• Interdependent. You are able to work independently, self-managing your time, while maintaining close communication with remote teams. You are flexible and know that changing the world doesn't always happen between 9am and 5pm.
• Organizational. You understand and align your actions with the organizational structure, mission and goals. You understand organizational needs and prioritize your work accordingly.
• Low ego, high impact. You are disciplined, rigorous, and more group-centered than self-centered. You have an excellent attention to detail and keep your eyes on the big picture.
  

Organizational Commitments

Right to the City is committed to an empowered work culture. We understand that rigor and care are compatible and both are necessary to reach our movement building goals. We actively work to cultivate organizational culture and policy in service of our commitment to racial justice, feminist praxis, strong leadership, and principled and generative struggle. While we take our commitments seriously, our work environment commonly includes jokes, laughter, celebration and all other manner of enjoyable human experiences.

Salary And Benefits

This is a full time, NON-EXEMPT position. The yearly salary range starts at $92,000, Compensation commensurate with experience and competitive with our sector. RTTC offers a generous and comprehensive benefits package including 100% medical, dental and life insurance, employer contribution towards employees’ 401k retirement plan, wellness benefits, staff development resources, and ample sick and vacation paid time off.

How To Apply

Interested candidates should submit a resume, cover letter, and a digital organizing or social media portfolio through our hiring portal at: https://righttothecityalliance.rippling-ats.com/. References will be asked for candidates who advance in the process. Applicants for this position will be required to submit to a background check. Candidates will only be contacted if our hiring team chooses to pursue an interview.

Right To The City Alliance is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. Applicants from communities heavily impacted by gentrification, displacement and housing insecurity are strongly encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Public Policy Offices

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