National Marketing Manager

Clearwater Systems; Akron, Northern (OH, KY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Clearwater Systems is seeking a National Marketing Manager to lead our growth agenda across multiple markets in the United States. You will drive demand, optimize campaigns, and partner with regional teams to translate local insights into scalable initiatives.

The role demands a hands-on leader who can design and execute strategy while guiding a team, leveraging data and trends to grow revenue and visibility in communities we serve.

Qualifications

• 5+ years of progressive marketing experience in a service-based, multi-state organization.
• Proven success in lead generation activities and revenue growth.
• Experience leading direct reports while executing campaigns hands-on.
• Strong understanding of current marketing trends and channels.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Developing and executing an annual, multi-location marketing plan aligned with growth metrics
• Driving lead generation across all channels and markets
• Overseeing all aspects of marketing efforts and performance
• Managing marketing budget and external partner relationships
• Collaborating with regional managers to ensure local market needs are reflected in strategies and campaign development
• Establish campaign objectives, KPIs, and measurement frameworks, providing regular performance reporting and recommendations for optimization

Skills

Lead generation

Marketing strategy

Budget management

Team leadership

Analytics

Cross-functional collaboration

Tools

CRM software

Marketing automation

Job description

What do you do with 80 years of trust and a decade of strong, multi-state growth? You build what comes next. Clearwater Systems is seeking a National Marketing Manager to build on our established reputation and expanding footprint by driving leads, growing revenue, and creating greater visibility within the communities we serve. This is an opportunity for a strategic, hands-on marketing leader to generate measurable demand across multiple markets and help lead Clearwater into its next era of growth.

Core duties will include:

• Developing and executing an annual, multi-location marketing plan aligned with growth metrics
• Driving lead generation across all channels and markets
• Overseeing all aspects of marketing efforts and performance
• Managing marketing budget and external partner relationships
• Collaborating with regional managers to ensure local market needs, consumer insights, and business priorities are reflected in strategies and campaign development
• Establish campaign objectives, KPIs, and measurement frameworks, providing regular performance reporting and recommendations for optimization

The key competencies of this role are:

• Lead-Driven Marketing – Ability to successfully design and execute marketing efforts that directly support lead generation, pipeline growth, and revenue.
• Hands-On Execution - Comfortable setting strategy while personally executing campaigns, content, and optimizations.
• Data and Analytics Literacy - Uses data to guide decisions and evaluate results

We are seeking someone with:

• 5+ years of progressive marketing experience
• Proven success in lead generation activities in a service-based, multi-location (preferably multi-state), growth-oriented organization
• Experience operating in a hands-on role, while leading direct reports
• Up to date with current trends in marketing
• Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment