National Key Accounts Director - Off & On Premise

Nombase Education; Northern (KY); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Owl's Brew is seeking a National Strategic Accounts Director on the East Coast to lead national and regional retail and on-premise partnerships. You will manage senior buyer relationships, drive shelf strategy, and coordinate with field teams and distributors to ensure in-market execution.

You will influence strategy with data-driven insights, develop annual plans, and own P&L considerations for promotions. Travel to key accounts and trade events will be required.

Qualifications

• 7+ years of progressive sales experience in beverage alcohol.
• Active senior-level buyer relationships with national/off-premise and on-premise chains.
• Deep experience using data (IRI, Nielsen/NIQ, SPINS) to build growth stories for retail buyers.
• Strong understanding of distributor dynamics and national account strategy.

Responsibilities

• Own and grow Owl's Brew's strategic account portfolio across off-premise and on-premise channels.
• Leverage existing buyer relationships to accelerate authorizations and expand SKU footprints.
• Develop and execute strategic account plans with annual volume goals and promotional calendars.
• Build and present category business cases using internal and third-party data.
• Negotiate and manage promotions, shelf features, and endcaps within account P&L responsibilities.
• Coordinate with regional sales leaders, field teams, and distributors to ensure store-level execution.
• Track and report account KPIs to executive leadership.
• Represent Owl's Brew at trade events and buyer summits.

Skills

East Coast residency

Beverage industry sales

Data fluency

Three-tier distribution knowledge

Travel readiness

Education

Bachelor's degree

MBA or equivalent preferred

Job description

Owl's Brew is a high-growth, female-founded beverage brand crafting Spiked Pops and elevated mixers. We are dedicated to delivering elevated, refreshing, and modern drinks for consumers across the nation.

POSITION OVERVIEW

• Job Title: National Strategic Accounts Director
• Reports To: VP of Sales
• Employment Type: Full-Time, Exempt
• Location: Must be based on the East Coast

POSITION SUMMARY

The National Strategic Accounts Director is responsible for developing, managing, and growing partnerships with the brand's most important national and regional retail and on-premise chain accounts. This includes national and off-premise chains such as Total Wine & More, Whole Foods Market, Trader Joe's, Costco, and BevMo, as well as national on-premise groups, hospitality operators, and venue networks. This role requires existing, senior-level buyer relationships within the beverage alcohol industry.

Reporting directly to the VP of Sales, this leader will serve as the bridge between Owl's Brew's strategic account priorities and the field, distributor, and marketing teams responsible for bringing them to life in the market. Direct reports to this role will include National Accounts Manager - West, National Accounts Manager - East, and National Accounts Manager On Premise.

Candidate MUST have existing, active senior-level buyer relationships at national and regional beverage alcohol retail and/or on-premise chain accounts. Candidates without active buyer networks will not be considered.

KEY RESPONSIBILITIES

• Account Portfolio Management: Own and grow Owl's Brew's strategic account portfolio across off-premise and on-premise channels.
• Buyer Relationships: Leverage existing buyer relationships to accelerate brand authorizations, secure favorable shelf positioning, and expand SKU footprints.
• Strategic Planning: Develop and execute strategic account plans for key partners, including annual volume goals, promotional calendars, and new item sell-in timelines.
• Data-Driven Presentations: Build and present compelling category business cases using IRI, Nielsen/NIQ, SPINS, and internal data.
• Promotions & Trade Spend: Negotiate and manage promotional programs, shelf features, and endcaps while managing account P&L and trade budgets.
• Field Execution Alignment: Coordinate with regional sales leaders, field teams, and distributor partners to ensure account commitments are executed at store level.
• Leadership Reporting: Track, analyze, and report on account KPIs (distribution, velocity, promotional compliance, depletion growth) to executive leadership.
• Industry Representation: Represent Owl's Brew at trade events, industry conferences, and buyer summits.

QUALIFICATIONS & EXPERIENCE

• Location: Must currently reside on the East Coast of the United States.
• Industry Experience: 7+ years of progressive sales experience in beverage alcohol, with 3-5+ years in a national or key strategic accounts role.
• Buyer Network (Non-Negotiable): Established, active senior-level buyer relationships at national off-premise and on-premise chains.
• Data Fluency: Deep experience using IRI, Nielsen/NIQ, or SPINS data to build growth stories for retail buyers.
• Three-Tier Expertise: Strong understanding of distributor dynamics and how national account strategy translates into field execution.
• Travel: Willingness and ability to travel 50%-60%.
• Education: Bachelor's degree required; MBA or equivalent preferred.

WHAT SETS THIS ROLE APART

Owl's Brew is at a pivotal growth stage where the right account relationships will shape the brand's trajectory. This candidate will take ownership of national strategic growth and drive meaningful wins in a high-growth brand.

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