National Customer Marketing Manager

Abbott; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

A global health company is looking for a Trade Marketing Manager to enhance point of purchase strategies and drive sales growth. You will collaborate with various teams to develop effective marketing strategies while managing key accounts. The ideal candidate has 6-7 years of FMCG experience, strong negotiation skills, and a focus on customer management. This role includes 20% travel.

Qualifications

• Minimum 6 – 7 years experience in a reputed FMCG Company.
• At least 2-3 years experience in handling key accounts.
• Extensive knowledge of marketing and brand plans.

Responsibilities

• Develop consumer promotion strategy to meet sales objectives.
• Work with Sales and Marketing to deliver the sales plan.
• Develop and implement Point of Purchase strategies.

Skills

Negotiation skills

Analytical skills

Customer management

Networking

Pressure handling

Education

University degree

Post graduate management degree

Job description

Overview

JOB PURPOSE:

• Develop winning strategies at point of purchase for ANI brands
• Channel strategy for MT by format type
• Develop Trade Marketing Strategy to help achieve Trade Sales
• Nutrition Advisor and 3P management
• Develop customer activation programmes for all trade channels
• Shopper Insighting and engagement
• Activation programs with shopper
• Drive innovative ways for New users acquisitions in MT /open format stores
• New channel opportunity identification and strategy development
• Control and accounting of total Trade SGNA for Trade
• Rolling forecast
• Accounts claim management
• HO & Regional control
• Develop a consumer promotion strategy for ATL supported brands
• Sales Strategy and Planning: Route to market strategy for regional accounts, Defining productivity KPIs for the MT, Sales distribution plan for NPI

KEY RESPONSIBILITIES:

Key Responsibilities

• Helping the verticals in the Trade BU meet their top line sales objective
• Work closely with the National Sales Manager – MT, NAMs and regional KAMs to deliver the sales plan
• Central point of contact between Sales and Marketing to align plans
• Work closely with PND and MND BU Heads on a channel strategy for their brands in pharma, hyper and regional accounts
• Develop consumer promotion strategy with proper action standards and measurement criteria
• In conjunction with the brand and BU Trade team formulate a consumer promotion strategy which enhances brand saliency and helps in achieving sales & distribution objectives
• Deliver consumer promotion plans for Pediasure
• Develop POP to effectively communicate consumer promotions
• Develop and implement winning Point of Purchase strategies
• Formulate Point of Purchase strategy in sync with the brand objectives
• Develop creative agencies/units which specialize in point of purchase design and implementation
• Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space
• Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade
• Develop brand activation programmes in the retail space to maximize reach and shopper interaction
• Control and manage the ISP program in MT
• Develop category based propositions for key accounts to help ANI drive category growth
• Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team
• Develop category and brand development initiatives for the key accounts
• Involve in negotiations with key accounts to formulate annual business plans
• Develop Trade Marketing Strategy to help achieve sales and distribution objectives
• Set up robust trade marketing activity calendar in conjunction with the brand objectives
• Set up system to update key stakeholders on SG&A spends
• Set up evaluation and measurement parameters for Trade Marketing Activities
• Ensure proper documentation of SG&A spends and distributor reimbursements
• Develop channel strategies for existing and new channels
• Work closely to develop a strategy to motivate distributors / distributor salesmen and get them to drive the ANI business
• Develop a strategy for Chemist channel so as to drive throughput for ANI products
• Work closely with the regions to activate the semi w/s
• Sales plan for NPI and NPI tracking
• Prepare a sales launch plan for all NPI
• Track and measure the NPI launch for the first phase

Behavioral Competencies Required

• Enable and Drive change: Designing and implementing plans, including actions, responsibilities, removing constraints and barriers
• Developing People: Training, coaching, feedback, and developing capabilities
• Customer Focus: Adding value to customers and providing value
• Quick resolution of issues

Experience/Knowledge/Technical Skills Required:

• Education: University degree with a preference for a post graduate management degree from a renowned university
• Experience: Minimum of 6 – 7 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling key accounts
• Extensive knowledge of marketing and brand plans
• Good grasp of distribution and logistics management
• Understanding of financial and legal regulations
• Skills: Sharp negotiation and influencing skills
• Understanding of the Indian retail environment
• Analytical skills
• Networking and strong orientation towards customer management
• Ability to handle pressure in a dynamic environment
• Ability to handle complex and diverse business situations

The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Sales Force; DIVISION: ANI International Nutrition; LOCATION: India : Remote; ADDITIONAL LOCATIONS: ; WORK SHIFT: Standard; TRAVEL: Yes, 20 % of the Time; MEDICAL SURVEILLANCE: Not Applicable; SIGNIFICANT WORK ACTIVITIES: Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)