National Account Manager, Kroger

B&G Foods Inc.; Cincinnati (OH); On-site; USD 95,000 - 130,000; Full time

Job summary

B&G Foods Inc. in Cincinnati seeks a Senior Manager for National Accounts to drive sales, margin, distribution and trade spend for assigned brands, collaborating on item-level forecasts in AFS with the Customer Business Analyst and Supply Chain teams.

Responsibilities include leveraging POS and Nielsen data, planning customer marketing spend, and partnering with merchandising and marketing to optimize promotions and pricing for Kroger and other national accounts.

Qualifications

• Bachelor's Degree required; MBA preferred.
• 5–7 years of food manufacturing sales experience; Kroger experience required.
• National chain account responsibility and cross-functional team management.
• Strong financial acumen and P&L experience.
• Experience with trade marketing, sales planning, and enterprise systems.
• Customer-facing selling skills are essential.
• Strong knowledge of syndicated data sources (AC Nielsen, Circana).
• Excellent presentation and written communication skills.
• Proficiency in Excel, Word, and PowerPoint; Nielsen knowledge is a plus.

Responsibilities

• Achieve quarterly and annual sales and profit objectives.
• Achieve distribution objectives on assigned brands.
• Work with Sales Director to build quarterly and annual business plans.
• Utilize POS Data and Nielsen ROM Data to manage day-to-day business.
• Collaborate with category business analyst to build line reviews and presentations.
• Build relationships with merchandising staff on assigned brands.
• Make all headquarters calls with Sales Director on assigned brands.
• Identify opportunities for gaps and losses; analyze customer scorecards.
• Evaluate category mods and competitive items for opportunities.
• Collaborate on sales and production forecasting of assigned brands in the AFS system.
• Execute sales forecasting/planning and manage promotions/pricing in AFS.
• Evaluate competitive products, pricing, promotions and sales strategies at Kroger.
• Develop recommendations for customer events and promotions using POS/insights data.
• Coordinate with marketing and sales planning teams for maximum opportunities.

Skills

Customer-facing selling skills

Analytical skills

Project management

Trade marketing

Sales planning

Financial acumen / P&L

Syndicated data knowledge

Excel/Word/PowerPoint

Nielsen data familiarity

Cross-functional leadership

Education

Bachelor's degree

MBA preferred

Tools

AFS system

Circana

Job description

Ready to be part of something special? Join our Family! Responsible for achieving national account objectives (sales, margin, distribution, and trade spend) on assigned brands through analytics and direct sales functions. Responsible for the development and execution of customer sales programs and objectives, and the implementation of B&G corporate sales initiatives on assigned brands. Responsible for sales forecasting at the item level in the trade system (AFS) and must collaborate on production forecasting with the Customer Business Analyst and Supply Chain team on the Kroger Sales Team. Plan customer marketing spend at the item level and achieve the budget objectives set.

Responsibilities

• Achieve assigned quarterly and annual sales and profit objectives.
• Achieve distribution objectives on assigned brands.
• Work with the Sales Director to build quarterly and annual business plans.
• Utilize POS Data and Nielsen ROM Data to manage day-to-day business and prepare for category line reviews and customer meetings.
• Provide direction and collaborate with the category business analyst and insights manager to build line reviews and presentations for the customer.
• Build relationships with merchandising staff on assigned brands.
• Make all headquarters calls with the Sales Director on assigned brands.
• Identify opportunities for gap fill and potential losses.
• Analyze customer scorecards for reporting to buyers and the B&G executive team.
• Evaluate current category mods and competitive items for potential business opportunities.
• Collaborate with the category manager on sales and production forecasting of assigned brands.
• Execution of sales forecasting/planning in the AFS system.
• Manage promotional activity and pricing in AFS for assigned brands.
• Evaluate competitive products, pricing, promotions, and sales strategies at Kroger.
• Develop recommendations for customer events and promotions to effectively optimize sales growth, using available POS, syndicated, and consumer insights data.
• Interface with the B&G marketing and sales planning teams to ensure maximum business opportunities with the account.

Experience, Skills, Education

• Bachelor's Degree required, MBA preferred.
• A minimum of 5-7 years of food manufacturing sales experience is required, Kroger experience is also required.
• Experience should include national chain account responsibility and managing a cross-functional team.
• Demonstrated experience in financial acumen and P&L.
• Demonstrated experience with trade marketing, sales planning, and enterprise systems.
• Must have customer-facing selling skills.
• Must have a good understanding of syndicated data information sources, ie, AC Nielsen or Circana.
• Must have strong analytical and project management skills.
• Must have strong presentation and written communication skills.
• Possess proficiency in Excel, Word, PowerPoint, and Nielsen.

Equal Employment Opportunity

B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you'd like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.