NA Health Sciences Strategic Marketing Lead

IFF; Cedar Rapids (IA); On-site; USD 95,000 - 130,000; Full time

Job summary

IFF is seeking a Manager, Strategic Marketing to shape and activate North America Health Sciences growth priorities through strategic storytelling, category development, and customer engagement.

The role sits at the intersection of insights, marketing, sales, and customer engagement, requiring moving beyond data to explain what matters and what to do next. Strong communication and collaboration are essential for success.

Qualifications

• Bachelor's degree in Marketing, Business, Consumer Insights, Communications, or related field is required.
• 4–7 years in consumer insights, marketing, or related function.
• Experience synthesizing qualitative and quantitative inputs and drawing implications.

Responsibilities

• Develop category stories, customer-facing narratives, content, and opportunity frameworks for NA Health Sciences growth.
• Lead commercialization planning, launch support, and go-to-market activation.
• Translate insights into actionable recommendations for sales and marketing teams.
• Collaborate across Sales, Innovation, Product Management, Science, and regional marketing.

Skills

Storytelling

PowerPoint

Communication

Cross-functional collaboration

Strategic thinking

Execution

Education

Bachelor's degree in Marketing, Business, Consumer Insights, Communications, or related field

Tools

PowerPoint

Job description

IFF is seeking a Manager, Strategic Marketing to shape and activate North America Health Sciences growth priorities through strategic storytelling, category development, and customer engagement.

The role sits at the intersection of insights, marketing, sales, and customer engagement, requiring moving beyond data to explain what matters and what to do next. Strong communication and collaboration are essential for success.