NA Growth Marketing Strategist

International Flavors and Fragrances; Cedar Rapids (IA); On-site; USD 90,000 - 130,000; Full time

Job summary

International Flavors and Fragrances (IFF) is seeking a Manager, Strategic Marketing to shape North America Health Sciences growth through strategic storytelling, category development, and commercial activation. You will partner with Commercial Marketing to translate insights into compelling customer narratives and drive go-to-market initiatives.

The role spans insights, marketing, sales, and product collaboration, requiring strong presentation skills, cross-functional influence, and a

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 4–7 years in consumer insights, market research, or marketing.
• Experience synthesizing qualitative and quantitative data.
• Strong communication and storytelling with data.

Responsibilities

• Develop category and customer-facing narratives aligned to strategic pillars.
• Translate insights into implications and opportunities.
• Lead commercialization planning and go-to-market execution support.
• Collaborate across Marketing, Sales, Innovation, and Product teams.
• Support customer innovation sessions and workshops.
• Monitor market shifts and identify growth opportunities.
• Provide campaign and program performance analysis.
• Own launch support for North America Health Sciences initiatives.

Skills

Strategic thinking

Presentation skills

Cross-functional collaboration

Storytelling with data

Problem solving

Education

Bachelor's degree

Tools

PowerPoint

Excel

Job description

International Flavors and Fragrances (IFF) is seeking a Manager, Strategic Marketing to shape North America Health Sciences growth through strategic storytelling, category development, and commercial activation. You will partner with Commercial Marketing to translate insights into compelling customer narratives and drive go-to-market initiatives.

The role spans insights, marketing, sales, and product collaboration, requiring strong presentation skills, cross-functional influence, and a