MULTIMEDIA SALES MANAGER - WFSB

Gray Television; Rocky Hill (CT); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Multimedia Sales Manager to lead a talented local sales team in beautiful Southern New England. This role involves achieving sales revenue goals through innovative digital and broadcast strategies, while fostering strong client relationships. The ideal candidate will be a competitive and creative leader, capable of building a winning culture and maximizing the performance of the sales team. Join this award-winning local news station and make a significant impact in the media landscape while helping local businesses thrive. If you have a passion for media and a proven track record in sales, this opportunity is perfect for you.

Qualifications

• 3-5 years experience in Digital and Broadcast Advertising Sales.
• Proven leadership and sales management skills are essential.

Responsibilities

• Lead and motivate the local sales team to achieve revenue goals.
• Develop new business using all station platforms including digital and broadcast.

Skills

Digital Sales

Broadcast Advertising

Sales Management

Negotiation

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Business or related field

Tools

Wide Orbit

Matrix

Research Analytics

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WFSB:

Would you like to work in beautiful Southern New England? WFSB in Connecticut provides the community with the dominant #1 rated local award-winning local news, dedicated community service, and effective marketing solutions for area businesses. WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.

Job Summary/Description:

WFSB is looking for a Multimedia Sales Manager to work with a team of local Media Executives to achieve sales revenue goals and build/maintain client relationships. The candidate must be a competitive and creative leader with the ability to create a winning culture. Digital Sales and Traditional Media experience required.

We are looking for a Multimedia Local Sales Manager who will work with our local sales team to achieve sales revenue goals as well as build and maintain client relationships utilizing our multi-platform advertising solutions. The Multimedia Local Sales Manager will lead, coach, and mentor a strong local sales team and help local and regional businesses grow with digital and broadcast strategies.

Duties/Responsibilities include, but are not limited to:

1. Collaborate with the management team to accomplish station objectives
2. Motivate the local sales team so that digital and broadcast revenue goals are achieved
3. Manage, direct, and train to maximize the performance of the local sales executives and assistants
4. Effectively recruit and hire
5. Ability to Negotiate ratings, rates, and budgets
6. Develop new business for the station utilizing and maximizing all station platforms including but not limited to broadcast, digital, mobile, and sponsorships
7. Maintain professional working relationships with our clients
8. Interface with operational systems such as Wide Orbit, Matrix, Research Analytics, etc.
9. Oversee accounts receivable and credit policies
10. Assist in the development of pricing packaging to fulfill the needs of both client and station
11. Assist in the management of inventory
12. Accurately forecast sales revenue for your team

Qualifications/Requirements:

1. Minimum 3-5 years of experience in Digital and Broadcast Advertising Sales
2. Minimum 3 years of Sales Management
3. A proven leader with the ability to work independently, think ahead, and put into place action items that need accomplished
4. Promote a positive, result-oriented culture that is passionate about the media landscape and helping local Media Executives and Clients be successful
5. Proven ability to multi-task in a fast-paced environment
6. Excellent verbal and written communication and presentation skills
7. Strong organizational, written, and presentation skills
8. Competitive, energetic and self-starter
9. Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.
10. Must possess a valid driver's license with a good driving record, MVR check required at hire and monitored continuously

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WFSB-TV/Gray Media is a drug-free company.