Multimedia Graphic Designer

訊凱國際 Cooler Master Co., Ltd.; California; On-site; USD 85,000 - 115,000; Full time

Job summary

Cooler Master North America is seeking a Senior Graphic Designer to bridge consumer PC enthusiast culture with enterprise technology solutions. You will own visual storytelling for product launches, trade shows, and packaging across web, retail, and enterprise assets.

Work closely with cross-functional teams including product marketing, industrial design, and agencies to deliver on-brand visuals. The role demands strong typography, layout, and motion graphics skills and a portfolio that

Qualifications

• 5+ years of graphic design experience in consumer tech or gaming brands.
• Strong typography, art direction, and digital ad performance context.
• Experience with print production and packaging dielines.
• Proficiency in Adobe Creative Cloud and Figma for handoffs.
• Ability to translate complex tech into clean B2B collateral.

Responsibilities

• Lead visual direction for product launches and campaigns across web, social, and retail channels.
• Create packaging artwork, dielines, and in-store display assets.
• Develop B2B collateral like whitepapers and executive pitch decks.
• Design data visualizations and technical diagrams for enterprise buyers.
• Collaborate with cross-functional teams from brief to delivery.
• Support environmental graphics for trade shows and events.
• Maintain brand guidelines and asset libraries.

Skills

Graphic design

Brand storytelling

Typography

Layout design

Motion graphics

Presentation design

Adobe CC

3D renders

Figma

After Effects

Premiere Pro

Color management

Tech fluency

Tools

Photoshop

Illustrator

InDesign

Figma

After Effects

Premiere Pro

Job description

Multimedia Graphic Designer (Brand & Product Marketing)

Location: City of Industry, CA (On-site)

Employment Type: Full-Time

Department: Creative & Marketing

Reports To: Creative Marketing Manager

Application Requirement: An active online portfolio link is required for consideration. Applications submitted without a portfolio link (or with password-protected links without access to credentials) will not be reviewed.

We are looking for an ambitious, multi-talented Senior Graphic Designer to bridge our enthusiast consumer culture (B2C) and high-level enterprise technology solutions (B2B).

Role Overview

As a Senior Graphic Designer at Cooler Master North America, you will own visual storytelling across high-impact product launches, major global trade shows, retail packaging, and enterprise tech initiatives.

You will balance two distinct creative dynamics:

• B2C Consumer Products: Energizing PC enthusiasts, gamers, and content creators through bold product launch visuals, retail packaging, high-converting digital campaigns, and community activations.
• B2B & Enterprise Solutions: Crafting sleek, credible, and technical visual assets for enterprise OEM partners, commercial thermal solutions, systems integrators, and AI hardware platforms.

Key Responsibilities

Campaign & Digital Marketing (B2C)

• Product Launches & Campaigns: Lead visual direction and asset creation for flagship hardware launches (cases, thermal/cooling solutions, power supplies and pre-built systems) across web landing pages, social channels, and e-tail channels (Amazon, Newegg, Best Buy).
• Performance & Social Creative: Design high-impact static and motion assets optimized for Meta, TikTok, YouTube Community, X, and targeted display ads.
• Packaging & Retail Execution: Collaborate on retail box artwork, unboxing layouts, in-store displays, and quick-start visual guides adhering to global packaging brand guidelines.

Enterprise & B2B Solutions

• Technical & Commercial Collateral: Translate complex thermal engineering and computing technologies into clean, authoritative B2B collateral—including product whitepapers, OEM one-sheets, architectural system overviews, and executive pitch decks.
• Data Visualization & Infographics: Design technical diagrams and exploded-view product graphics that clearly articulate airflow dynamics, cooling capacity, and component integration for commercial buyers.

Environmental, Events & Brand Governance

• Trade Shows & Activations: Design environmental graphics, large-format booth wraps, product pedestals, and experiential signage for major industry events (e.g., CES, Computex, regional esports events, and consumer expos).
• Brand Evolution: Champion and evolve Cooler Master’s visual identity systems, ensuring consistency across digital and print touchpoints while maintaining modular asset libraries and Figma templates for cross‑functional teams.
• Creative Collaboration: Work closely with industrial designers, 3D artists, copywriters, product marketing managers, and regional agency partners from brief to final delivery.

Qualifications & Requirements

• Consumer brand/tech campaigns showcasing strong typography, art direction, and digital ad performance context.
• Print production samples (packaging dielines, retail merchandising, or trade show environments).
• Data visualization, layout hierarchy, and corporate/editorial design.
• Experience: 5+ years of graphic design experience in-house or with an agency, preferably within consumer technology, PC hardware, consumer electronics, or gaming lifestyle brands.
• Core Technical Proficiency:
• Mastery: Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• UI & Systems: Figma for campaign asset handoff, template management, and digital guidelines.
• Motion Graphics: Solid foundational skills in After Effects or Premiere Pro for animated social bumpers, kinetic typography, and digital display loops.
• Presentation Design: Proven ability to build sleek, visual presentation decks in PowerPoint, Google Slides, or Keynote.
• Print & Production Expertise: Deep knowledge of packaging standards, dielines, pre‑press workflows, color management (CMYK, PMS spot colors), finishes (foil, spot UV, embossing), and large‑format print requirements.
• Tech & Hardware Fluency: A natural understanding of—or strong curiosity about—PC hardware, gaming culture, desktop setups, and tech enthusiast trends.
• Communication & Execution: Strong visual pitch capability, exceptional eye for typography and composition, and comfort managing multiple concurrent launch timelines.

Preferred Qualifications

• Experience working with 3D product renders (compositing render passes, lighting adjustments in Photoshop, or working directly with KeyShot, Blender, or Cinema 4D).
• Familiarity with AI‑assisted creative workflows (Midjourney, Firefly) for rapid moodboarding and concept exploration.