Multimedia Communications Coordinator

Sylvania; Vail (CO); On-site; USD 45,000 - 75,000; Full time

Job summary

The Multimedia Communications Coordinator at Vail School District supports storytelling and public engagement by producing written, photo, and video content highlighting schools, students and programs across the District.

The role travels to school sites, edits photos and videos, maintains media libraries, and supports internal publications and social media campaigns across District channels.

Qualifications

• High school diploma or GED required; advanced degree preferred in Communications, Journalism, Public Relations, Multimedia/Digital Media or related field.
• Experience writing for publication and producing photo or video content preferred, particularly in education or public sector.
• Proficiency with photo and video editing software, computer applications and social media platforms.

Responsibilities

• Writes feature stories, e-newsletters, newspaper articles, marketing copy and executive communications for the District.
• Produces high-quality photographs and video content documenting District programs, schools and events.
• Travels across the District to visit school sites, attend events, and gather stories reflecting public education.
• Photographs and films school and District events; edits photos and video for multiple platforms.
• Maintains the District's photo and video library in an organized, accessible state.
• Writes, designs and schedules social media posts; monitors comments and engagement.

Skills

Storytelling

Content production

Social media management

Photography

Video editing

Communication

Public relations

Education

High school diploma or GED

Associate's or Bachelor's degree in Communications, Journalism, Public Relations, Multimedia/Digital Media or related field

Tools

Photo editing software

Video editing software

Job description

Notice of Non-Discrimination & ADA Compliance attached for your review

LEVEL ON PAY GUIDE: 22 HOURS PER DAY: 8 DAYS PER YEAR: 261 Please visit https://www.vailschooldistrict.org/page/salary-guides to view our Classified Salary Guide.

SUMMARY

The Multimedia Communications Coordinator supports the District's storytelling and public engagement efforts by producing written, photographic and video content that highlights schools, students, staff and programs across Vail School District.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Storytelling & Content Production

• Writes feature stories, e-newsletters, newspaper articles, marketing copy and executive communications on behalf of the District.
• Produces high-quality photographs and video content documenting District programs, schools and events.
• Travels throughout the District to visit school sites, attend school events, and gather stories and content that reflect the work of public education.
• Photographs and films school and District events; edits photos and video for use across platforms.
• Maintains the District's photo and video library in an organized, accessible state.

Digital & Social Media

• Writes, designs and schedules social media posts.
• Monitors and responds to comments and messages on District social media and community forums.
• Monitors social media for trending issues or negative mentions that need attention.
• Helps drive engagement on social media platforms.

Internal Communications & Marketing Support

• Creates flyers, graphics, and short videos for District use.
• Responds to requests from principals and staff for communications support.
• Assists in designing flyers, print media, banners and digital graphics for District publications, ads and promotional materials.
• Helps coordinate photo and video shoots at schools.
• Supports production of District publications.

Enrollment & Recruitment Support

• Helps create and distribute open enrollment materials for social media, TV/radio, and print campaigns.
• Supports distribution of print materials to preschools, developers, and community partners.

Department Operations & Coordination

• Represents the District professionally when interacting with students, staff, families and community members.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• High school diploma or GED required; Associate's or Bachelor's degree in Communications, Journalism, Public Relations, Multimedia/Digital Media or related field preferred.
• Experience writing for publication and producing photo or video content preferred, particularly in a school, nonprofit or public sector setting.
• Proficiency with photo and video editing software, computer applications and social media platforms required, or any equivalent combination of related experience and/or training.
• Or an equivalent combination of relevant education, training, and/or experience as approved by the Director of Communications and Public Affairs, Director of Community Connections, or Assistant Superintendent.

CERTIFICATES, LICENSES, REGISTRATIONS

• Valid Arizona driver's license and reliable transportation required for travel between District sites.

LANGUAGE SKILLS

Ability to listen and obtain clarification. Requires the ability to record and deliver information, explain procedures, to follow oral and written instructions. Ability to read, analyze, and interpret a variety of correspondence, reports, forms, safety rules, operating and maintenance instructions, procedure manuals, technical procedures, and government regulations. Ability to prepare correspondence, reports, forms, evaluations, and policies; and to respond to common inquiries or complaints using prescribed formats and conforming to all rules of punctuation, grammar, diction, and style. Ability to effectively communicate to a variety of audiences, including employees, students, parents, community members, Governing Board, and the general public.

ETHICS, JUDGMENT, PROFESSIONALISM

Upholds and models the Vail District ACT Statement and Guiding Principles. Treats others with respect and dignity. Upholds organizational mission, vision, and values. Demonstrates willingness to make decisions. Exhibits sound and accurate judgment. Supports and explains reasoning for decisions. Includes appropriate people in the decision-making process. Make timely decisions. Approaches others in a respectful manner. Reacts well under pressure. Accepts responsibility for their own actions.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to apply concepts such as fractions, percentages, rates, ratios and proportions to practical situations. Ability to draw and interpret graphs.

REASONING ABILITY

Ability to apply common sense, understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully, developing alternate solutions. Works well in group problem solving situations. Uses reason when dealing with emotional topics and situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to climb or balance and stoop, kneel, crouch, crawl. The employee must regularly lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Will include working outside in all types of weather, including direct summer sun. The noise level in the work environment is usually moderate.