Multimedia Account Exectuve

RadioJobs; Baton Rouge (LA); On-site; USD 3,000 - 5,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holiday time off

Life insurance

Wellness program

Employee referral bonus

Job summary

CUMULUS MEDIA in Baton Rouge, LA, has an immediate opening for a full-time Account Executive to join the Sales Team. You will assist clients in the Baton Rouge market and across the US with multi-media advertising options.

The role requires prospecting, presenting integrated marketing solutions, negotiating, and closing deals. We offer commission-based growth, health insurance, 401K, paid time off, and a supportive, energetic environment.

Qualifications

• 2+ years in Media Sales preferred.
• Bachelor's Degree in business, Marketing or related field preferred.
• Proficient with Microsoft Office and CRM tools.
• Excellent communication and relationship-building skills.

Responsibilities

• Identify client needs and develop customized marketing solutions.
• Deliver multi-platform sales presentations showcasing radio, digital, and events.
• Negotiate and close deals to drive revenue and long-term client relationships.
• Maintain a full sales pipeline and regular reporting.
• Collaborate with internal teams to fulfill client campaigns.

Skills

Media Sales

CRM tools

Lead generation

Negotiation

Communication skills

Education

Bachelor's Degree in business, Marketing or related field

Tools

Microsoft Office

CRM software

Job description

Company Overview

CUMULUS | Baton Rouge, LA currently features 5 stations in the Baton Rouge area and surrounding counties. Our stations include: 94.1 WEMX-FM, WXOK HEAVEN-AM1460, WRQQ-FM CLASSIC HITS 103.3FM, KQXL Q106.5 FM, and ALT 92.3FM.

Cumulus Media (OTCQB: CMLS) is an audio‑first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high‑quality local programming through 394 owned‑and‑operated radio stations across 84 markets; delivers nationally‑syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought‑provoking.

Position Overview

CUMULUS MEDIA | Baton Rouge, LA has an immediate opening for a full‑time Account Executive to join the Sales Team.

The account executive will assist clients in the Baton Rouge market and across the US with multi‑media business options including:

• Radio, Audio Streaming and Podcast Advertising
• Website Design, Optimization, and Repair
• Digital Display Advertising
• Reputation (Online Review) Monitoring & Management
• DNA Digital (Data Driving Digital Advertising)
• Call tracking
• YouTube and Online Video Advertising
• OTT (App Based & Online Television)
• Mobile Geofencing
• Search Engine Optimization
• Google AdWords
• Social Media Advertising and Content Creation
• Political Advertising
• Event Marketing and Management
• Recruitment Advertising

Key Responsibilities & Qualifications

Key Responsibilities:

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and develop effective and informed marketing solutions via multi‑platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long‑term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge, thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet‑based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications:

• 2+ years in Media Sales background preferred
• Bachelor's Degree in business, Marketing or related field is preferred
• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting to clients of sales opportunities and post‑sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
• Self‑motivating and entrepreneurial spirit
• Positive and friendly with a willingness to collaborate
• High energy and passion for sales
• Flexible, creative and curious
• Digitally savvy

Pay Range

USD 3,000.00 – 5,000.00 per year. The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions.

What We Offer

• Commission‑based organization with uncapped earning potential and guaranteed income in year one of employment
• Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Life insurance, disability insurance, wellness, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).