Multifamily Marketing Strategy Lead

Coastal Ridge Real Estate; Columbus (OH); On-site; USD 60,000 - 90,000; Full time

Job summary

Coastal Ridge Real Estate seeks a Marketing Strategist to own the marketing strategy and execution for a portfolio of assets, including conventional, student housing, and new development communities. You will tailor plans based on market research, audience insights, and business goals.

Located in downtown Columbus, you will lead campaigns from concept to completion and collaborate across teams to maximize ROI.

Qualifications

• 2+ years of experience in marketing strategy.
• Bachelor's degree in Marketing, Business, or related field; Master’s degree preferred.
• Strong analytical skills for market research and campaign performance.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Own and lead the marketing strategy and execution for a defined portfolio of assets including conventional, student housing, and new development communities.
• Tailor marketing initiatives based on market research, audience insights, asset performance, and business objectives.
• Act as SME for the portfolio—analyzing branding, advertising, digital presence, social media, and marketing spend to inform strategy.
• Develop and execute holistic marketing strategies that drive leasing velocity, elevate brand awareness, and maximize ROI.
• Lead marketing campaigns from concept to completion, ensuring alignment with brand identity and audience engagement strategies.
• Collaborate with creative, digital, and operational teams to bring strategy to life through seamless execution.
• Serve as primary strategic partner to property operations and internal stakeholders, managing communications and deliverables.
• Use project management tools to ensure transparency, accountability, and timely execution of marketing initiatives.
• Develop KPIs and provide regular reporting on campaign and portfolio-level marketing performance.
• Other duties and projects as assigned.

Skills

Marketing strategy

Analytics

Leadership

Project management

Communication

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Job description

Coastal Ridge Real Estate seeks a Marketing Strategist to own the marketing strategy and execution for a portfolio of assets, including conventional, student housing, and new development communities. You will tailor plans based on market research, audience insights, and business goals.

Located in downtown Columbus, you will lead campaigns from concept to completion and collaborate across teams to maximize ROI.