Multicultural Publicity Manager

MFI Technologies Incorporated; Los Angeles, Northern (CA, KY); Hybrid; USD 171,000 - 293,000; Full time

Job summary

Netflix is seeking a Multicultural Publicity Manager to join the publicity team in Los Angeles or New York. The role focuses on developing culturally relevant campaigns for our original films, series, kids & family, and documentary content, engaging diverse audiences across traditional and social platforms.

The ideal candidate has 10+ years in entertainment publicity, strong relationships with press, and proven ability to manage multiple high-priority campaigns and budgets in a fast-paced

Qualifications

• 10+ years of experience in entertainment publicity.
• Deep multicultural campaigns experience with festival/awards strategy.
• Ability to manage a high-volume slate and multiple campaigns.
• Strong business and strategic acumen; manage multiple projects.
• Excellent communicator to filmmakers, executives, talent and partners.
• Collaborative with cross-functional teams from content to marketing.
• Builds relationships with journalists and opinion formers across earned media.
• Highly organized, proactive, and detail-oriented.
• Hands-on across strategy, messaging, press materials, and press days.
• Willing to travel; role based in LA or NY with 3 days in-office.
• Multilingual speakers encouraged.

Responsibilities

• Devise and execute culturally relevant publicity campaigns.
• Lead high-volume slate and multiple high-priority campaigns.
• Interface with executives, filmmakers, talent, and partners.
• Manage budgets and ensure efficient scaling with high standards.
• Draft press materials and talking points; plan press day schedules.
• Collaborate with cross-functional teams across marketing, content, and social.
• Travel as required and support event activities.

Skills

Publicity strategy

Multicultural campaigns

Agency management

Crossfunctional collaboration

Executive engagement

Budget management

Journalist relations

Event planning

Multilingual

Job description

Multicultural Publicity Manager

We are looking for candidates to be a part of a team that focuses on diverse audiences within the publicity organization at Netflix. The role will help devise and execute tailored, culturally relevant and innovative campaigns that help shape the perception of our original films, series, kids & family, documentary, and live content.

The ideal candidate will have deep entertainment experience, strong industry relationships, along with a love of community, and a great storyteller. They know how to strategically engage Multicultural audiences through publicity, marketing, content creator, grassroots strategies and various event efforts. This is a very hands-on role that requires extensive knowledge of the press and cultural landscape, passionate about diverse content and understanding how audiences consume entertainment news across traditional and emerging social platforms.

The role requires a seasoned publicity candidate who is results-oriented, as well as a clear and concise communicator. They will have experience in interfacing with executives, filmmakers, talent, talent representatives, agencies, production partners, and internal cross-functional partners. The ability to manage a budget, as well as operating at scale and able to identify efficiencies while also keeping standards high that focus on impact are all an integral part of this role. This is a demanding, high-volume role that requires someone who is strategic, proactive, highly organized, and comfortable operating in a fast-paced, high-stakes environment. This person is innovative, an excellent communicator, and knows how to drive cultural conversation. This person embodies the Netflix culture and is able to acclimate to the fast paced and ever evolving work landscape. They are excited by change, curious about the work and are always looking to what's next.

Role Type

Full-time

Requirements

• 10+ years of experience in entertainment publicity, preferably at studio/streamer or agency
• Deep experience with multicultural campaigns, including festival and awards strategy and relationship with critics/awards groups like AAFCA, GLAAD, etc.
• Demonstrated ability to manage a high-volume slate and multiple high-priority campaigns simultaneously
• Strong business and strategic acumen, with the ability to manage multiple high-priority projects at once
• Excellent communicator who can clearly articulate strategy to filmmakers, executives, talent, and partners
• Skilled collaborator who stays consistently aligned with multiple cross-functional teams that range from content/programming to marketing, social and multicultural to product and beyond
• Proven ability to build and maintain relationships with key journalists and key opinion formers; skilled at making use of multiple earned media channels, including broadcast, print, online and new media
• Resourceful and thoughtful decision-maker who can navigate sensitive situations and fast-changing priorities
• Highly organized, proactive, and detail-oriented, with strong follow-through
• Comfortable working hands-on across all aspects of a campaign, from strategy and messaging to drafting press materials and talking points, booking travel or putting together a press day schedule
• Curious, collaborative, and open to feedback; motivated by continuous improvement
• Experience managing agencies and external partners
• This role may be based in Los Angeles or New York, with an in-office expectation of at least three days per week; occasional travel and evening/weekend work will be required
• Multilingual speakers are encouraged to apply

Full-time

Compensation: $171,000 - $293,000 /year USD