Multichannel Marketing Specialist — Content, Video & Social

Pacific Coast Producers, Inc.; Lodi (CA); On-site; USD 37,000 - 46,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Profit-sharing bonus program

Paid time off

Retirement plans

Life and disability insurance

Farmer-owned cooperative culture

Job summary

Pacific Coast Producers is seeking a Marketing Specialist to craft compelling digital content, video, photography, social media, and trade show marketing. You will help bring the PCP brand to life under the Director of Marketing Communications, coordinating campaigns that connect with customers, retailers, growers, and consumers.

The role demands a creative self-starter who thrives in a fast-paced setting, excels at project ownership from concept to completion, and embraces evolving marketing

Qualifications

• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Create marketing, sales, and promotional materials using Adobe Creative Suite, Canva.
• Create product renderings, shelf visualizations, planograms, and merchandising concepts that support sales presentations, customer proposals, category reviews, and marketing initiatives.
• Plan, capture, edit, and manage company photography and video content for digital, social, trade show, customer, and internal communications.
• Develop short-form video content, including reels, GIFs, and media assets.
• Maintain and update company websites, landing pages, and digital content.
• Create, deploy, and analyze company e-newsletters and email marketing campaigns.
• Manage company social media channels and editorial calendar.
• Monitor social media engagement and respond to customer inquiries.
• Analyze syndicated and marketplace data and develop meaningful sales and marketing presentations.
• Coordinate and lead recurring meetings, track action items, and ensure project follow-through.
• Collaborate with retailers, influencers, dietitians, industry partners, agencies, and vendors on marketing initiatives.
• Support trade shows, conferences, customer events, and retailer programs.
• Coordinate procurement and distribution of marketing materials and trade show assets.
• Assist with new product launches, customer portals, and special marketing projects.
• Manage multiple projects simultaneously while meeting deadlines and changing priorities.
• Handle confidential information with professionalism and discretion.

Skills

MS Office (PowerPoint, Excel, Word)

Adobe Creative Suite

Photography & videography

WordPress CMS

Social media marketing

SEO & digital marketing

Analytical thinking

Education

Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field

Tools

Canva

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)

WordPress CMS

Job description

Pacific Coast Producers is seeking a Marketing Specialist to craft compelling digital content, video, photography, social media, and trade show marketing. You will help bring the PCP brand to life under the Director of Marketing Communications, coordinating campaigns that connect with customers, retailers, growers, and consumers.

The role demands a creative self-starter who thrives in a fast-paced setting, excels at project ownership from concept to completion, and embraces evolving marketing