Multi-Store Automotive Marketing Leader

Dahl-Automotive; Sheboygan (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k with company match

Paid time off

Medical, dental, vision insurance

Job summary

Dahl Automotive seeks a Marketing Manager to lead the group’s marketing strategy and brand image across 16 Wisconsin and Minnesota locations. You will shape social content, ensure OEM compliance, and drive measurable ROI while coordinating with dealerships and GMs.

You’ll manage a content calendar, oversee a scalable workflow, and optimize websites, campaigns, and retention initiatives. Travel between locations is required for success.

Qualifications

• 5+ years of marketing experience, with 3+ years in automotive retail strongly preferred.
• Experience hiring, managing, and developing creative or content teams, including setting production schedules and providing editorial feedback.
• Strong understanding of short-form video strategy, social media platforms, and evolving platform algorithms; able to recognize what makes content effective.
• Strong understanding of digital marketing, lead generation, website performance, and marketing analytics.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
• Willingness to travel between Dahl Automotive locations throughout Wisconsin and Minnesota.
• Valid driver’s license and insurable driving record.
• Excellent communication, organization, leadership, and interpersonal skills.
• Creative, collaborative, and highly accountable with the ability to manage multiple priorities across a multi-location organization.

Responsibilities

• Lead Dahl Automotive’s overall marketing strategy across all 16 locations, ensuring consistency while supporting the unique needs of each dealership.
• Develop social media strategy and determine who will execute (partners, in-house or hybrid); establish clear expectations for content quality, volume, creativity and turnaround times.
• Hire, coach, and manage any additional marketing team members as needed.
• Build and maintain a content calendar across Instagram, TikTok, Facebook, YouTube, and LinkedIn, balancing inventory, sales, fixed operations, community, culture, and recruiting content.
• Establish a repeatable content-production workflow, including shoot days at each location, editing, approvals, scheduling, and asset management.
• Set and enforce Dahl Automotive brand standards, OEM compliance, and advertising-disclosure requirements across all marketing and social content.
• Partner with GMs and Sales Managers on inventory-driven campaigns, aged-unit movement, monthly payment offers, and other sales initiatives.
• Own dealership website marketing, including content, merchandising, SRP/VDP experience, offers, and conversion optimization.
• Work with website providers to create and maintain monthly website coupons, incentives, and special offers.
• Drive service and parts marketing through retention campaigns, declined-service follow-up, tire and accessory promotions, seasonal campaigns, and service scheduler optimization.
• Manage community sponsorships, charitable giving, local events, and other community-focused marketing initiatives.
• Represent Dahl Automotive at community events and other public-facing opportunities when appropriate.
• Track marketing performance and use data to improve lead generation, market share, customer engagement, and overall marketing ROI.
• Review and audit vendor invoices and marketing expenses to identify opportunities to eliminate ineffective or unnecessary spending.

Skills

Marketing strategy

Social media

Digital marketing

Lead generation

Analytics

Education

Bachelor's degree in marketing/related field

Job description

Dahl Automotive seeks a Marketing Manager to lead the group’s marketing strategy and brand image across 16 Wisconsin and Minnesota locations. You will shape social content, ensure OEM compliance, and drive measurable ROI while coordinating with dealerships and GMs.

You’ll manage a content calendar, oversee a scalable workflow, and optimize websites, campaigns, and retention initiatives. Travel between locations is required for success.