Marketing Leader – Multi-Store Auto Group

Dahl Express Winona; Madison (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Medical coverage

Dental coverage

Vision coverage

401(k) with 3% company match

Life insurance

Disability insurance

Discounts on vehicles and services

Job summary

Dahl Automotive is seeking a Marketing Manager to lead its marketing strategy and brand image across 16 locations in Wisconsin and Minnesota. You will drive a social content program, build a cohesive brand and ensure consistent messaging across all dealerships.

The role focuses on lead generation, engagement, and ROI, while coordinating with GMs and Sales Managers to optimize campaigns and inventory-driven marketing. Travel between locations is required as needed.

Qualifications

• 5+ years of marketing experience, with 3+ years in automotive retail strongly preferred.
• Proven experience hiring, managing, and developing creative or content teams, including setting production schedules and providing editorial feedback.
• Strong understanding of short-form video strategy, social media platforms, and evolving platform algorithms; able to recognize what makes content effective, not just whether it was produced.
• Strong understanding of digital marketing, lead generation, website performance, and marketing analytics.
• Ability to develop marketing strategies that connect creative execution to measurable business results.
• Bachelor’s degree in marketing, business, communications, or related field, or equivalent professional experience.
• Willingness to travel between Dahl Automotive locations throughout Wisconsin and Minnesota.
• Valid driver’s license and insurable driving record.
• Excellent communication, organization, leadership, and interpersonal skills.
• Creative, collaborative, and highly accountable with the ability to manage multiple priorities across a multi-location organization.

Responsibilities

• Lead Dahl Automotive’s overall marketing strategy across all 16 locations, ensuring consistency while supporting the unique needs of each dealership.
• Develop social media strategy and determine who will execute (partners, in-house or hybrid); establish clear expectations for content quality, volume, creativity and turnaround times.
• Hire, coach, and manage any additional marketing team members as needed.
• Build and maintain a content calendar across Instagram, TikTok, Facebook, YouTube, and LinkedIn, balancing inventory, sales, fixed operations, community, culture, and recruiting content.
• Establish a repeatable content-production workflow, including shoot days at each location, editing, approvals, scheduling, and asset management.
• Set and enforce Dahl Automotive brand standards, OEM compliance, and advertising-disclosure requirements across all marketing and social content.
• Partner with GMs and Sales Managers on inventory-driven campaigns, aged-unit movement, monthly payment offers, and other sales initiatives.
• Oversee inventory syndication and third-party listings, including Autotrader, Cars.com, CarGurus, and Facebook Marketplace, and evaluate the ROI of each platform.
• Own dealership website marketing, including content, merchandising, SRP/VDP experience, offers, and conversion optimization.
• Work with website providers to create and maintain monthly website coupons, incentives, and special offers.
• Drive service and parts marketing through retention campaigns, declined-service follow-up, tire and accessory promotions, seasonal campaigns, and service scheduler optimization.
• Manage community sponsorships, charitable giving, local events, and other community-focused marketing initiatives.
• Represent Dahl Automotive at community events and other public-facing opportunities when appropriate.
• Track marketing performance and use data to improve lead generation, market share, customer engagement, and overall marketing ROI.
• Review and audit vendor invoices and marketing expenses to identify opportunities to eliminate ineffective or unnecessary spending.

Skills

Marketing leadership

Content strategy

Social media strategy

Cross-location coordination

Data-driven marketing

Education

Bachelor's degree in marketing

Tools

Instagram

TikTok

Facebook

YouTube

LinkedIn

Job description

Dahl Automotive is seeking a Marketing Manager to lead its marketing strategy and brand image across 16 locations in Wisconsin and Minnesota. You will drive a social content program, build a cohesive brand and ensure consistent messaging across all dealerships.

The role focuses on lead generation, engagement, and ROI, while coordinating with GMs and Sales Managers to optimize campaigns and inventory-driven marketing. Travel between locations is required as needed.