Multi-Property Marketing Coordinator for Campaigns & Content

Scott Enterprises Incorporated; Erie (Erie County); On-site; USD 42,000 - 56,000; Full time

Job summary

Kaizen Lab Inc. is seeking a Marketing Coordinator to serve as the main liaison for a portfolio of properties within Scott Enterprises.

This role will plan and execute campaigns for promotions, events, and seasonal activities, and develop content for social media across several brands. You will streamline communication between property management teams and the corporate marketing department, write engaging copy for websites and emails, and create campaigns to promote events and offerings.

Qualifications

Responsibilities

• Serve as the primary marketing liaison between multiple Scott Enterprises properties, including Peek'n Peak Resort, Roma's Italian Kitchen, Applebee's Grill & Bar, Quaker Steak & Lube, Dunkin Donuts, IHop, and Ambassador Banquet & Conference Center (these are subject to change).
• Plan and execute marketing campaigns for promotions, events, and seasonal initiatives.
• Develop and assist with social media content for multiple brands.
• Streamline communication between property management teams and the corporate marketing department to identify marketing needs, upcoming promotions, and project priorities.
• Write engaging marketing copy for social media, websites, email campaigns, advertisements, and promotional materials.
• Create and distribute email marketing campaigns to promote events, specials, and seasonal offerings.
• Manage and update company websites, ensuring content, promotions, events, and information remain accurate and current.
• Coordinate graphic designers to produce creative materials that align with each property's branding and marketing objectives.
• Maintain brand consistency across digital, print, and on-property marketing materials.
• Manage multiple marketing projects simultaneously while prioritizing deadlines across several properties.
• Support the marketing team with administrative tasks related to department invoices and credit card statements.

Job description

• Serve as the primary marketing liaison between multiple Scott Enterprises properties, including but not limited to Peek'n Peak Resort, Roma's Italian Kitchen, Applebee's Grill & Bar, Quaker Steak & Lube, Dunkin Donuts, IHop, and Ambassador Banquet & Conference Center (these are subject to change).
• Plan and execute marketing campaigns for promotions, events, and seasonal initiatives.
• Develop and assist with social media content for multiple brands.
• Streamline communication between property management teams and the corporate marketing department to identify marketing needs, upcoming promotions, and project priorities.
• Write engaging marketing copy for social media, websites, email campaigns, advertisements, and promotional materials.
• Create and distribute email marketing campaigns to promote events, specials, and seasonal offerings.
• Manage and update company websites, ensuring content, promotions, events, and information remain accurate and current.
• Coordinate graphic designers to produce creative materials that align with each property's branding and marketing objectives.
• Maintain brand consistency across digital, print, and on-property marketing materials.
• Manage multiple marketing projects simultaneously while prioritizing deadlines across several properties.
• Support the marketing team with administrative tasks related to department invoices and credit card statements.

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