Morning News Lead: Multi-Platform Content Strategy

Nexstar Media Group, Inc.; Buffalo (NY); On-site; USD 61,000 - 65,000; Full time

Job summary

Nexstar Media Group, Inc. in Buffalo, NY is seeking an innovative Morning Daypart Manager to lead the editorial direction of all morning content across broadcast, digital, social and CTV platforms.

You will supervise a multi‑platform team and shape fast-paced coverage that informs, engages and grows local audiences. This role requires strong leadership, a digital‑first mindset, and the ability to coach reporters and producers.

Qualifications

• Bachelor's degree in Journalism, Communications, TV/Film, Digital Media, or equivalent experience.
• Demonstrated leadership experience in a newsroom environment.
• Strong news judgment and understanding of audience needs.
• Experience using analytics and audience data to inform editorial decisions.

Responsibilities

• Lead editorial decision-making for all morning content across broadcast, digital, social, and CTV platforms.
• Oversee planning and execution of morning newscasts, livestreams, breaking news coverage, and original streaming content.
• Work closely with content team to prioritize stories and maximize reach across all platforms.
• Ensure content is updated continuously throughout the morning and distributed effectively to viewers on television, WIVB+, WIVB.com, mobile platforms, and social media.
• Review scripts, digital stories, and streaming content for accuracy, clarity, and journalistic standards.
• Collaborate with content team to develop enterprise and breaking news coverage.
• Help identify opportunities for original content, community engagement, and audience growth.
• Monitor analytics and audience trends to inform content decisions and improve performance.
• Assist with staffing, scheduling, performance feedback, and training of content teams.
• Lead newsroom coverage during breaking news and major weather events.
• Work with newsroom leadership to continually refine and improve multi-platform workflows and content strategy.
• Salary - $61,000 to $65,000 yearly

Skills

Leadership experience

News judgment

Analytics & audience data

Multi-platform distribution

Education

Bachelor's degree in Journalism, Communications, TV/Film, Digital Media, or equivalent experience

Job description

Nexstar Media Group, Inc. in Buffalo, NY is seeking an innovative Morning Daypart Manager to lead the editorial direction of all morning content across broadcast, digital, social and CTV platforms.

You will supervise a multi‑platform team and shape fast-paced coverage that informs, engages and grows local audiences. This role requires strong leadership, a digital‑first mindset, and the ability to coach reporters and producers.