Miko - Manager/Senior Manager - CRM Marketing

Miko; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative company as a Marketing Lead, where you will spearhead the growth of a subscription service through creative marketing strategies. This role involves collaborating with cross-functional teams to develop and implement engaging campaigns that resonate with users. You will leverage your expertise in CRM and data analytics to optimize customer journeys and drive retention. With a focus on creativity and strategic thinking, you will play a key role in shaping the brand's communication and marketing efforts. If you are passionate about consumer engagement and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3+ years of marketing experience with a focus on CRM and customer lifecycle management.
• Strong analytical skills with a proven track record in data-driven marketing strategies.

Responsibilities

• Lead marketing strategy and execution for Miko Max subscription across various channels.
• Develop and drive CRM strategies to enhance customer engagement and retention.

Skills

CRM Marketing

Data Analytics

Content Strategy

Project Management

Interpersonal Communication

Education

Bachelor's Degree in Marketing or related field

Tools

CleverTap

MoEngage

Airship

Job description

- We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users

- The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity.

Responsibilities :

- Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.

- Design and execute strategies for New User Acquisition as well as user retention.

- Design and execute the CLM journeys to improve conversions, subscription renewals

- Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users

- Develop co-branded marketing strategies with our content partners to showcase success and milestones.

- Building content around new content partners to drive user engagement

- Directing, planning, and assisting creative production with budget management.

- Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions

- Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations

- Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc.

- Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary

- Work with key technologies and tools to help in planning, activation, and analysis

- Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels.

Technical Responsibilities :

- Plan and deliver CRM strategies to increase loyalty and retention.

- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.

- Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives.

- Collaborate with online, offline channels & IT to get customer data.

- Strategize, Design, and implement cross-sell, and up-sell models

- Use data and testing to optimize and improve the content and targeting for all customer communications.

- Define, report on, and optimize key metrics

Requirements :

- Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management

- Experience building content strategies for brands

- Experience building, executing, and scaling cross-functional marketing programs

- Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics

- Consumer tech start-up background preferred

- Past experience with marketing to international customers is a big plus

- Any experience in CRM tools such as clevertap, MoEngage, airship, etc.

- Solid understanding of consumer messaging and brand reputation.

- Strong interpersonal/communication skills and a high level of strategic thinking.

- Superior writing, research, presentation, and project management skills.

- Broad understanding of and passion for the sports and fashion/entertainment industry.

- Strong written and verbal, presentation and organizational skills

- Good data analytics hands-on experience with consumer analytics tools

- Accomplished a range of skills from strategic thinking to creative and detailed execution

- Experience in re-engagement and remarketing

- Familiar with Retail & E-Commerce process & systems