Mgr, Tiktok Growth

Avon; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

LG H&H Americas is seeking a TikTok Shop Growth Manager to drive growth across TikTok channels for beauty and personal care brands. You will lead creator collaborations, manage affiliates, and run targeted TikTok advertising campaigns to maximize GMV.

You will optimize the TikTok Shop storefront, stay ahead of trends, and collaborate with cross-functional teams on inventory, promotions, and performance reporting.

Qualifications

• 3+ years in DTC growth, ecommerce, social commerce, or related field.
• Influencer marketing, social media strategies, and TikTok advertising knowledge.
• Analytical mindset with data-driven decision making.
• Strong project management in a fast-paced environment.

Responsibilities

• Develop and execute growth strategies for LG H&H brands on TikTok.
• Oversee creator partnerships and affiliate management with UGC and Live creators.
• Lead TikTok advertising campaigns and collaborate with the social ads team.
• Optimize TikTok Shop storefronts, listings, promotions, and inventory planning.
• Stay current with TikTok features and trends to identify growth opportunities.
• Monitor KPIs for engagement, growth, and sales; provide regular reports.

Skills

DTC growth

Ecommerce

Social commerce

Influencer marketing

TikTok advertising

Analytics

Project management

Entrepreneurial spirit

Tools

GMV Max

Job description

LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and personal care brands across North America and Asia.

As we grow, we’re looking for a dynamic and highly driven TikTok Shop Growth Manager to take our TikTok presence to the next level. If you thrive in a fast-paced, creative environment and have a passion for digital commerce and social media, we want you to lead the way.

Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!

Who You Are:

You're an innovative, strategic thinker with a passion for social commerce. You're not afraid to take bold, creative risks, and you excel at building scalable strategies that drive results. You have an entrepreneurial mindset, enjoy collaborating with creators, and are excited to be at the forefront of emerging digital trends.

Key Responsibilities:

• Sales & Marketing Strategy: Develop and execute comprehensive sales and marketing strategies to drive revenue growth and increase affiliate partnerships. Collaborate with internal teams to meet aggressive growth and profitability targets.
• Creator Collaboration & Affiliate Management: Curate and oversee partnerships with creators to produce high-converting content. Manage ongoing affiliate UGC (user-generated content) and a roster of TikTok Live creators, ensuring they have the tools and direction needed to succeed at scale.
• TikTok Advertising & Growth: Lead TikTok advertising campaigns with hands-on experience using GMV Max and creative library management. Partner with the broader social advertising team to achieve brand-wide success.
• Shop Management & Merchandising: Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
• Trend Analysis & Adaptation: Stay current with TikTok’s evolving features and trends to identify and leverage new growth opportunities. Continuously adapt strategies to stay ahead in this fast-changing environment.
• Performance Tracking & Reporting: Monitor key performance indicators (KPIs) for engagement, growth, and sales. Provide regular reports and insights to guide strategic decisions.
• Cross-Functional Collaboration: Work closely with digital marketing, merchandising, finance, and operations teams to align on growth goals, inventory management, and broader business objectives.

Qualifications:

• Experience: 3+ years in DTC growth, eCommerce, social commerce, or a related field.
• Influencer & Paid Social Expertise: Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
• Analytical Mindset: Proficient in analyzing performance data to make informed, data-driven decisions.
• Project Management Skills: Highly organized with the ability to manage multiple initiatives and deadlines.
• Entrepreneurial Spirit: Adaptable, proactive, and comfortable in a fast-paced, ever-changing environment.
• Passion for Social Media: Strong interest in social media trends, particularly on TikTok, and emerging digital technologies.
• Wellness Enthusiast: Passion for the wellness space, including non-alcoholic beauty and personal cares, adaptogens, nootropics, and functional ingredients.
• Platform Expertise: In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
• Willingness to Learn: Eagerness to grow quickly and help shape the future of eCommerce and the functional beauty and personal care industry.
• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.