Mgr Product Management

The Walt Disney Company; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

A global entertainment firm seeks a Manager of Product Management to drive the strategy for Audience Data within their Ad Platform team. This role involves leading a team of product managers, establishing product strategy, and integrating data sources to enhance advertising effectiveness. The ideal candidate has over 8 years of product management experience within technology and a strong technical background.

Qualifications

• 8+ years of product management experience, ideally at a technology or media company.
• 3+ years leading a team of product managers, preferably in data.
• Strong understanding of data platforms and SQL.

Responsibilities

• Establish product strategy for Audience Data.
• Drive alignment with internal partners on data capabilities.
• Lead initiatives promoting Disney’s first-party data usage.
• Evaluate and integrate data sources for advertising effectiveness.

Skills

Product management

Data analysis

Leadership

SQL

Education

Bachelor’s degree in relevant field

Tools

Databricks

Snowflake

BigQuery

Redshift

Oracle

Job description

Mgr Product Management

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

Here are a few reasons why we think you’d love working here:

• Building the future of Disney’s media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come.
• Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.
• Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

Ad Platforms is responsible for Disney’s industry-leading ad technology and products – driving advertising performance, innovation, and value in Disney’s sports, news, and entertainment content, across all media platforms.

As a Manager, Product Management within the Ad Platform technology team at DE&ET, you will be a part of the team defining Addressable advertising. You will lead a team of high-performing product managers overseeing a key product domain. You will also be responsible for the product strategy, business, and functional requirements consumable for engineering, and driving execution to establish the platform's future.

Within the Ad Platform tech team, the Audience Data and Measurement team is responsible for first-party and third-party products that verify ad delivery and ad effectiveness; for delivering personalized ads to viewers based on behavior, demographics or detailed viewing context; and for defining strategies and data flows that link internal and external outcomes to ad exposures on our platforms, and drive insights that generate lift for the outcomes that matter to our advertising business.

Responsibilities and Duties of the Role:

• Establish product strategy for Audience Data, identifying, evaluating and executing against the strategic roadmap to maximize value.
• Drive alignment with partners in Disney Ad Sales, Content Platforms, Identity, and Ad Product in maintaining a common vision and shared strategy to realize data capabilities.
• Drive business results leveraging data, including the expansion of measurement and targeting capabilities to new territories and platforms, domestically and internationally.
• Lead initiatives championing the use of Disney’s first-party data to expand reach, increase match rates, and lift measurements.
• Continue to enhance and expand Disney’s industry-leading contextual products, building new applications for rich content metadata.
• Evaluate, select and integrate internal and external data sources that measure the effectiveness of Disney Advertising in driving outcomes.
• Provide data solutions that realize outcome-based advertising for all of our demand platforms.
• Partner with Product and Engineering teams in Data and BI to enrich insights about the complexion of our advertising supply.
• Oversee the implementation of third-party metrics that support advertising monetization, billing and reporting.
• Lead data sharing efforts to securely share data with internal and external partners.
• Drive commercialization inputs for product launches and partner with GTM teams and analytics teams to define and instrument clear success metrics
• Lead OKR and KPI definition for the Advertising Data Platform product team ensuring alignment with strategic objectives.
• Evaluate and recommend investments to maximize impact of the product portfolio, inclusive of staffing, partnership and data needs
• Manage and motivate product managers, establishing clear standards across the team for product specifications, backlog health, and consumable requirements for engineering partners
• Partner with Engineering to be able to architect and establish the effective and timely delivery of innovation

Required Education, Experience/Skills/Training:

• 8+ years of product management experience, highly preferred from established technology or digital media company
• 3+ years of experience leading a team of data product managers preferred
• Strong technical and domain expertise of data platforms including expertise with SQL and various data lake/warehouse solutions such as Databricks, Snowflake, BigQuery, Redshift, Oracle
• Bachelor’s degree in relevant field of study.

About Disney Entertainment and ESPN Product & Technology:

At Disney Entertainment and ESPN Product & Technology, we’re blending imagination and innovation to reimagine the ways people experience and engage with the world’s most beloved stories and products.

Disney’s ability to marry world-class technology with one-of-a-kind creativity makes us unique. It is at the heart of our past, present, and future. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers.

Equal Employment Opportunity:

Disney Streaming Technology LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law.