Meta Ads Manager

Virtual Staffing Careers; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across Meta channels. You will plan, execute, and scale high-performing paid media campaigns that generate qualified leads, demos, and signed clients within target metrics.

You will collaborate with intake teams, manage vendor relationships, and build dashboards to report performance, driving ROI and scalable growth for our client acquisition engine.

Qualifications

• 3+ years of paid media management experience.
• Strong expertise in Meta Ads, Google Ads a plus.
• Experience with lead generation, CRM tracking, and attribution.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta
• Own budget pacing, scaling, and ROI-driven optimization
• Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client
• Test audiences, creatives, copy, landing pages, and offers
• Collaborate with intake teams to ensure lead quality alignment
• Track leads from first click through signed case
• Manage and oversee external paid media vendors and agencies
• Act as primary point of contact for vendor performance and accountability
• Manage large ad spend budgets and ensure ROI-driven execution
• Identify performance gaps and drive corrective action
• Build and maintain dashboards and weekly/monthly performance reports
• Provide actionable insights and recommendations to leadership

Skills

Paid media management

Meta Ads

Lead generation

Tools

Google Ads

CRM software

Attribution tools

Job description

Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across

Meta channels. This role is responsible for planning, executing, and scaling high-performing paid

media campaigns that generate qualified leads, demos, and signed clients within preferred metrics and

Key Responsibilities:

• Plan, launch, and manage paid advertising campaigns across Meta
• Own budget pacing, scaling, and ROI-driven optimization

Performance Optimization

• Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client
• Test audiences, creatives, copy, landing pages, and offers

Legal Lead Funnel & Intake Alignment

• Collaborate with intake teams to ensure lead quality alignment
• Track leads from first click through signed case
• Manage and oversee external paid media vendors and agencies
• Act as primary point of contact for vendor performance and accountability
• Manage large ad spend budgets and ensure ROI-driven execution
• Identify performance gaps and drive corrective action

Reporting & Analytics

• Build and maintain dashboards and weekly/monthly performance reports
• Provide actionable insights and recommendations to leadership

Qualifications

• 3+ years of paid media management experience
• Strong expertise in Meta Ads, Google Ads a plus
• Experience with lead generation, CRM tracking, and attribution

What Success Looks Like

• Consistent generation of high-quality legal leads
• Reduced cost per signed client over time
• Clear visibility into ROI and scalable campaign performance

If your Salary range is above $8 - $10