Messaging Operations & Platform Lead

Launch Potato; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A digital media company is seeking a Messaging Operations Specialist to own and optimize messaging systems across email, SMS, and push channels. Candidates should have 5–7 years of experience in messaging infrastructure and technical expertise in messaging platforms. This role includes leading technical migrations, improving deliverability, and collaborating with cross-functional teams. A commitment to diversity and inclusion is emphasized.

Benefits

Competitive benefits

Profit-sharing bonus

Responsibilities

• Own and optimize messaging systems across email, SMS, and push channels.
• Lead implementation of automation tools to enhance operational efficiency.
• Drive lifecycle messaging workflows to increase engagement and retention.

Skills

Technical ownership

Messaging platform expertise

Communication

Scripting skills (Python, JavaScript)

Problem solving

Detail-oriented execution

Tools

SendGrid

Twilio

Mailgun

Sailthru

Job description

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

MUST HAVE:

• 5–7+ years in technical/messaging operations or marketing technology
• Expertise with high-volume messaging platforms and APIs (e.g., SendGrid, Twilio, Mailgun, Sailthru)
• Advanced knowledge of email deliverability protocols (SPF, DKIM, DMARC) and domain/IP management
• Proficiency in HTML/CSS for email, spreadsheets, and comfort editing landing page/web content
• Strong scripting skills (Python, JavaScript, or similar) with experience building internal automation tools
• Proven success leading platform migrations, vendor integrations, and owning lifecycle messaging systems
• Excellent communication skills and documentation habits

EXPERIENCE:

5-7+ years in messaging infrastructure, automation, or MarTech with a strong track record of hands-on execution and cross-functional ownership.

YOUR ROLE

Own and optimize Launch Potato’s messaging systems across email, SMS, and push channels to increase reliability, scalability, deliverability, and business impact.

OUTCOMES

• Own and scale ESP, SMS, and push notification platforms; lead technical vendor relationships and platform configurations
• Drive development of lifecycle, transactional, and promotional messaging workflows that increase engagement and retention
• Lead major data and platform migrations while maintaining compliance and robust documentation standards
• Monitor and resolve deliverability, domain, and IP issues across all messaging systems; maintain high inbox performance
• Build lightweight automation tools and scripts to increase operational efficiency and reduce manual workflows
• Lead root cause analysis and incident resolution related to messaging infrastructure
• Enable internal stakeholders (especially marketing) through training, documentation, and scalable workflows
• Collaborate cross-functionally with engineering, analytics, and product to align messaging execution with company KPIs

COMPETENCIES

• Technical Ownership: Takes initiative to own complex infrastructure; drives integrations, migrations, and custom tooling without needing oversight.
• Technical Expertise: Demonstrates solid hands-on technical foundations in Python, Javascript, HTML/CSS, and messaging platforms
• Strategic Problem Solving: Thinks holistically about system design, balancing scalability, security, and business needs with hands-on execution.
• Communication & Enablement: Translates technical complexity into clear enablement for internal teams; maintains high-quality documentation and training.
• Adaptability: Thrives in fast-paced environments by proactively identifying gaps and delivering scalable solutions to evolving problems.
• Detail-Oriented Execution: Applies precision to vendor setups, DNS configs, API integrations, and audits to ensure quality and compliance at every step.
• Collaboration: Partners seamlessly with engineers, marketers, and analysts to align tools, data, and operations around business outcomes.
• Growth Mindset: Seeks new technical challenges and continually improves processes to enable innovation and reliability in messaging systems.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.

Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.