Merchandising & Brand Coordinator

GOEBEL FIXTURE COMPANY; Chesapeake (VA); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Tuition Reimbursement Program

Generous Employee Discounts

Competitive Pay

Job summary

GOEBEL FIXTURE COMPANY is seeking a detail-oriented retail merchandising coordinator to support product assortment updates, seasonal transitions, and the rollout of merchandising standards across stores. The role involves coordinating campaigns, ensuring displays match messaging, and providing merchandising guidance to external marketing partners.

Ideal candidates have 2–4 years in related roles, strong communication skills, and the ability to manage multiple timelines.

Qualifications

• 2–4 years in retail, merchandising, or marketing coordination.
• Strong organizational and project management skills.
• Experience supporting promotional rollouts or in-store execution.
• Strong written and verbal communication skills.
• Detail-oriented with ability to manage multiple timelines.

Responsibilities

• Assist with product assortment updates and seasonal transitions.
• Maintains merchandising calendars and rollout materials.
• Supports store-level implementation of merchandising standards.
• Coordinates in-store execution of marketing campaigns.
• Ensures product displays align with campaign messaging.
• Distributes promotional signage and display direction.
• Provides product information, visuals, and merchandising direction to outsourced marketing partner.
• Assists with gathering photography and product content.
• Helps ensure marketing materials accurately reflect product assortment.
• Supports maintenance of brand presentation standards across stores.
• Assists in development of visual guides and setup instructions.
• Monitors execution consistency and escalates gaps.
• Communicates merchandising and campaign updates to stores.
• Assists with training materials for product launches and seasonal transitions.
• Serves as a support resource for store merchandising questions.

Skills

Project management

Organizational skills

Communication skills

Merchandising coordination

Education

Bachelor’s degree in Marketing or related field

Job description

• Base Pay $50,000.00 / Year
• Employee Type Exempt FT
• Manage Others No

• Email [e-mail]

Join Us.....

You'll be glad you did...

We offer:

• Competitive Pay
• Tuition Reimbursement Program
• Generous Employee Discounts

Core Responsibilities

• Assists with product assortment updates and seasonal transitions
• Maintains merchandising calendars and rollout materials
• Supports store-level implementation of merchandising standards

2. In-Store Campaign Execution

• Coordinates in-store execution of marketing campaigns
• Ensures product displays align with campaign messaging
• Distributes promotional signage and display direction
• Provides product information, visuals, and merchandising direction to outsourced marketing partner
• Assists with gathering photography and product content
• Helps ensure marketing materials accurately reflect product assortment

4. Brand & Visual Consistency

• Supports maintenance of brand presentation standards across stores
• Assists in development of visual guides and setup instructions
• Monitors execution consistency and escalates gaps

5. Store Communication & Training Support

• Communicates merchandising and campaign updates to stores
• Assists with training materials for product launches and seasonal transitions
• Serves as a support resource for store merchandising questions

What Success Looks Like (Evaluation Focus)

• Stores execute campaigns consistently and accurately
• Marketing partner receives timely, accurate product information
• Visual standards are clear and consistently applied
• Product presentation supports brand image
• Strong coordination between HQ, stores, and marketing partner

Required Qualifications

• 2–4 years of retail, merchandising, marketing coordination, or related experience
• Strong organizational and project management skills
• Experience supporting promotional rollouts or in-store execution
• Strong written and verbal communication skills
• Detail-oriented with ability to manage multiple timelines

Preferred Qualifications

• Bachelor’s degree in Marketing, Merchandising, Business, or related field
• Experience working with outsourced marketing partners or agencies
• Retail visual merchandising experience
• Basic content creation experience (product photography, signage, copy assistance)
• Experience in specialty retail, gift, or lifestyle categories

Leadership Scope

Individual contributor role, with no direct reports. Influences store teams through communication and merchandising tools. Supports Senior Merchandising & Brand Manger in strategy implementation. Accountable for execution accuracy and communication clarity.