Merchandising Analytics & Growth Strategist

P.L. Marketing, Inc.; Newport (KY); Hybrid; USD 60,000 - 85,000; Full time

Job summary

P.L. Marketing, Inc. seeks a data-driven marketing analyst to drive increased sales, margin, and market share for Kroger Our Brands within assigned categories.

You will support corporate category managers and sourcing managers, presenting commodity insights and developing promotional plans in collaboration with PL Marketing and Kroger teams. You will work in a hybrid setting at the corporate office, and continually enhance processes and data sources while representing PLM and its suppliers to

Qualifications

• 4 year degree or equivalent combination of education and experience.
• Degree in Business, Statistics, Marketing or Economics preferred.
• 2+ years of retail grocery experience preferred.
• Expert knowledge of Excel, Word and PowerPoint.
• Knowledge of internet, email and web based applications.
• Understanding of Corporate Brands and their role in Kroger’s strategy preferred.
• Strong organizational and teamwork skills.
• Strong analytical and problem solving skills.
• Highly motivated self-starter who can work with minimal supervision.
• Ability to communicate effectively with all levels of an audience from senior level executives, to administrative support.
• Ability to prioritize and multi-task.

Responsibilities

• Hybrid position: work in Corporate Office at least half a day weekly.
• Support sales planning process with internal and external data-driven insights.
• Research consumer behavior and trends, sharing insights with PL Marketing stakeholders.
• Continually educate self and team in new processes and data sources.
• Gain expertise in all facets of the grocery industry via internal/external sources.
• Develop skills to present commodity insights and strategies to Kroger personnel.
• Understand Our Brands role in Kroger Category Management Sales Planning.
• Influence pricing strategies, promotional campaigns and period sales plans.

Skills

Excel

PowerPoint

Word

Analytical thinking

Communication

Education

Bachelor's degree

Business/Statistics/Economics preferred

Job description

P.L. Marketing, Inc. seeks a data-driven marketing analyst to drive increased sales, margin, and market share for Kroger Our Brands within assigned categories.

You will support corporate category managers and sourcing managers, presenting commodity insights and developing promotional plans in collaboration with PL Marketing and Kroger teams. You will work in a hybrid setting at the corporate office, and continually enhance processes and data sources while representing PLM and its suppliers to