Member of Design Staff - Brand

Modal Labs; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Modal is building the future of serverless computing, and you’ll join the newly formed Brand team inside our design org as one of its first senior hires, shaping a brand developers recognize instantly and remember.

As a staff-level Brand Designer, you will influence every brand surface—from the marketing website to campaigns, events, and editorial projects—while mentoring peers and elevating craft as our studio scales.

Qualifications

• 7+ years of brand design experience with technically complex products.
• Portfolio showing exceptional typography, color, composition.
• Experience designing brand systems from identity to motion to web.
• Ability to interpret and contribute to brand strategy.
• Ownership mindset with ability to mentor others.
• Strong taste with defendable opinions.

Responsibilities

• Define and evolve Modal's visual identity across web, marketing, campaigns, and editorial — building a cohesive, distinctive system rather than one-off assets.
• Lead concept and execution for brand campaigns across digital and out-of-home, ensuring the work is consistent, distinctive, and built to perform.
• Own branded experiences for events and GTM: environments, collateral, swag, and conference presence that feel unmistakably Modal.
• Help codify the brand as it matures: design language, principles, and the rules that hold it together.
• Mentor and critique the work of other designers, helping the studio's output stay coherent and ambitious as it scales.
• Move quickly without sacrificing quality.

Skills

Brand design

Brand systems

Typography

Brand strategy

Mentoring

Collaboration

Job description

About Us:

AI needs a new infrastructure layer. We're building it at Modal.

Every era of computing brought new workloads that previous infrastructure couldn't support: mainframes, databases, and the cloud. Each time, the company that rebuilt the layer underneath defined the decade. AI is no different, except it touches everything instead of one slice, and the window to build the layer underneath it is open right now.

Our customers include category-defining companies like Lovable, Ramp, Cognition, DoorDash, and Suno. They rely on Modal for instant GPU access, sub-second container starts, and native storage, so it's simple to serve low-latency inference, fine-tune models, and access production-ready sandboxes at scale.

We recently raised a $355M Series C at a $4.65B valuation, led by General Catalyst and Redpoint Ventures. We've crossed $300M+ ARR and grown fivefold since September.

Our team includes creators of popular open-source projects (e.g.,Seaborn,Luigi), academic researchers, international olympiad medalists, and experienced engineering and product leaders with decades of experience.

About Modal Design

Modal is building the future of serverless computing, and the brand that carries that story is still taking shape — You'll join Modal's newly formed Brand team inside our design org as one of its first senior hires, working directly with the Director of Brand Design and Head of Design to build a brand developers recognize instantly and remember.

The Role

As a staff-level Brand Designer, you will have major influence over every brand surface: the marketing website, campaigns, events, editorial projects like the GPU Glossary and forthcoming publications, and out-of-home work as we scale into larger formats. You'll also be a beacon to external agencies, representing Modal's internal creative voice and making sure the work translates into a system we can actually build on. And as the studio grows, you'll help set its craft standard — guiding and mentoring earlier-career designers and shaping how we critique, ship, and show work.

What You'll Do:

• Define and evolve Modal's visual identity across web, marketing, campaigns, and editorial — building a cohesive, distinctive system rather than one-off assets

• Lead concept and execution for brand campaigns across digital and out-of-home, from paid social to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform

• Own branded experiences for events and GTM: environments, collateral, swag, and conference presence that feel unmistakably Modal

• Help codify the brand as it matures: design language, principles, and the rules that hold it together

• Mentor and critique the work of other designers, helping the studio's output stay coherent and ambitious as it scales

• Move quickly without sacrificing quality

Requirements:

• 7+ years of brand design experience, building brands for technically complex products — developer tools, infrastructure, or AI. You know how to make something deeply technical feel compelling and clear.

• High influence, Low ego: You work well with others, share credit freely, and act as force for positivity within the brand team

• A portfolio that demonstrates exceptional typography, color, composition, and a recognizable point of view

• Experience designing brand systems that extend from identity to motion to web – the more the better

• Ability to interpret and contribute to brand strategy

• Someone who takes ownership seriously: you drive work to completion, raise the quality bar, and build structures that let others do the same

• Strong taste, and the ability to defend it. Has opinions, backs them up, takes feedback well