Member Marketing Manager

CVS Health; United States; Remote; USD 72,000 - 160,000; Full time

Job summary

An established industry player in health solutions is seeking a dynamic Manager for Medicare Member Marketing. In this pivotal role, you will spearhead direct-to-consumer marketing campaigns aimed at enhancing membership growth and retention. Collaborating with diverse teams, you will design integrated communication strategies that resonate with consumers, ensuring they receive the best care when they need it. This position offers a unique opportunity to make a significant impact in the healthcare sector while enjoying a comprehensive benefits package and a supportive work environment. If you are passionate about transforming healthcare through innovative marketing, this is the role for you.

Benefits

401(k) plan with matching contributions

Affordable medical plan options

Employee stock purchase plan

Wellness screenings

Tobacco cessation programs

Weight management programs

Confidential counseling

Financial coaching

Tuition assistance

Flexible work schedules

Qualifications

• 5-7 years of experience in marketing with a focus on direct-to-consumer strategies.
• Expertise in email, digital, and direct marketing disciplines.

Responsibilities

• Develop and manage integrated marketing campaigns for Medicare Advantage.
• Collaborate with teams to strategize and measure campaign effectiveness.

Skills

Direct-to-consumer marketing

Email marketing

Digital marketing

Marketing communications

Advertising

Agency management

Consulting

Education

Bachelor's degree

Job description

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Manager, Medicare Member Marketing, will develop and manage direct-to-consumer marketing campaigns for Aetna Marketing to support the growing, fast-paced, Medicare Advantage business line. You will report to the Lead Director of Member Marketing and will:

- Design and deliver integrated communications campaigns (email, direct mail, digital) to support retention and net membership growth goals.

- Work with the retention marketing team, internal departments, and outside agencies to strategize, plan and deliver integrated communications campaigns.

- Set the direction and tone of communications projects. You’ll be assigned long-range projects and be reviewed through achievement of objectives according to pre-defined goals.

- Consult with internal customers, including Management and peers inside and outside of Marketing, on marketing communications initiatives essential to the team's success. This requires the ability to quickly develop a working knowledge of the business.

- Measure campaign results

- Apply marketing principles, theories, and concepts.

Required Qualifications

- Minimum 5-7 years’ experience required

- With more advanced degree, less experience may be required

- Knowledge and expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting).

- Detail oriented and can complete projects on time.

Preferred Qualifications

- Healthcare marketing experience

- Multicultural marketing experience

Education

Anticipated Weekly Hours

40

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Manager, Medicare Member Marketing, will develop and manage direct-to-consumer marketing campaigns for Aetna Marketing to support the growing, fast-paced, Medicare Advantage business line. You will report to the Lead Director of Member Marketing and will:

- Design and deliver integrated communications campaigns (email, direct mail, digital) to support retention and net membership growth goals.

- Work with the retention marketing team, internal departments, and outside agencies to strategize, plan and deliver integrated communications campaigns.

- Set the direction and tone of communications projects. You’ll be assigned long-range projects and be reviewed through achievement of objectives according to pre-defined goals.

- Consult with internal customers, including Management and peers inside and outside of Marketing, on marketing communications initiatives essential to the team's success. This requires the ability to quickly develop a working knowledge of the business.

- Measure campaign results

- Apply marketing principles, theories, and concepts.

Required Qualifications

- Minimum 5-7 years’ experience required

- With more advanced degree, less experience may be required

- Knowledge and expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting).

- Detail oriented and can complete projects on time.

Preferred Qualifications

- Healthcare marketing experience

- Multicultural marketing experience

Education

- Bachelor’s degree or equivalent relevant experience

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$72,360.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 05/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

About the company

At CVS Health, we share a clear purpose: helping people on their path to better health. Through our health services, plans and community pharmacists, we’re pioneering a bold new approach to total health. Making quality care more affordable, accessible, simple and seamless, to not only help people get well, but help them stay well in body, mind and spirit.