MedTech Brand Manager

Jobtailor; New Jersey; On-site; USD 90,000 - 130,000; Full time

Job summary

Johnson & Johnson’s MedTech Brand team is seeking an experienced Brand Governance professional to support governance operations and ensure brand consistency across assets. You will triage submissions, guide campaign assets, and collaborate with brand leads to implement the brand across programs and channels.

Apply your knowledge of design systems, DAMs, and collaboration tools to improve workflows, expand scalable templates, and maintain compliant, high-quality content at scale.

Qualifications

• Experience in brand governance, digital brand management, marketing operations, or agency management in healthcare/MedTech preferred.
• Proven ability to manage intake and review systems (Airtable or equivalent) and handle high-volume requests.
• Independent operator who prioritizes work and delivers high-quality outputs with minimal supervision.
• Ability to anticipate risks, surface bottlenecks, and propose scalable solutions.
• Strong understanding of digital design systems, UX basics, and website governance.
• Excellent written and verbal communication across regions and partners.
• Experience with enterprise brand centers, DAMs, and governance programs is a plus.
• Familiarity with regulatory requirements in healthcare communications is a plus.

Responsibilities

• Support day-to-day Brand Review operations and governance processes.
• Triage submissions and organize review priorities.
• Provide guidance on campaign assets, names, wordmarks, event collateral.
• Manage routine requests and escalate complex issues.
• Partner with Brand leads to implement MedTech brand across assets.
• Maintain SOPs reflecting current business needs.
• Support social media governance and review content with social leads.
• Help maintain a reusable social media template library and toolkit.
• Identify AI opportunities to improve brand workflows while staying compliant.
• Coordinate production of the MedTech Brand quarterly newsletter and distribution.
• Assist with agency briefs, timelines, and review concepts for assets.
• Assist development of new visual assets with metadata tagging.
• Coordinate with Enterprise Brand to apply updates.
• Track brand consistency and tool effectiveness with metrics.
• Build partnerships by providing practical guidance across teams.
• Educate stakeholders on brand standards to improve execution.
• Apply Johnson & Johnson’s Credo and Leadership Imperatives in daily work.

Skills

Brand governance

Digital brand management

Marketing operations

Airtable

Figma

Adobe XD

Microsoft Teams

Regulatory compliance in healthcare

Stakeholder collaboration

Tools

Airtable

Microsoft Teams

Figma

Adobe XD

DAMs

Job description

Responsibilities

• Support day-to-day Brand Review operations and governance processes: Monitor the Brand Review inbox and queue
• Triage submissions, help organize review priorities
• Provide timely, practical guidance on campaign assets, program names and wordmarks, event collateral, and more.
• Manage routine requests and elevate complex issues to appropriate team members.
• Partner with Brand leads across business units to help implement the MedTech brand across assets and support consistent brand execution.
• Maintain Brand Review standard operating procedures (SOPs), helping keep them practical, clear, and reflective of current business needs.
• Support social media brand governance by reviewing social content, providing brand guidance, and partnering with social leads to help ensure platform-appropriate brand consistency.
• Help maintain and expand a reusable social media template library and component toolkit to support on-brand content production across teams.
• Identify and integrate appropriate AI capabilities into brand workflows, templates, and governance processes to improve efficiency, consistency, and scalable content development while maintaining brand and compliance standards.
• Coordinate production of the MedTech Brand quarterly newsletter: gather content, support layout development, and help coordinate distribution to keep partners informed of brand updates, wins, and guidance.
• Support creative explorations with agency partners by helping prepare briefs, coordinate timelines, and review concepts that broaden MedTech’s visual language and asset diversity.
• Assist with the development of new visual assets, including medical illustrations, hero product illustrations, photography, and iconography, and help ensure high-quality, metadata‑tagged additions to the Brand Center.
• Coordinate with the Enterprise Brand team to help implement enterprise visual identity updates and support consistent, compliant MedTech applications.
• Track and report on brand consistency and the effectiveness of brand tools and processes, sharing observations and recommended improvements based on metrics and customer feedback.
• Build collaborative partnerships with business units by serving as a helpful brand resource, supporting teams with practical guidance while preserving brand integrity.
• Help educate stakeholders on brand standards to encourage consistent execution, stronger creative outcomes, and greater confidence using brand tools and guidance.
• Apply Johnson & Johnson’s Credo and Leadership Imperatives in day-to-day work, decision‑making, and partner interactions to support alignment with enterprise values.

Qualifications

• 5+ years of experience in brand governance, digital brand management, marketing operations, or agency account/creative management—experience in healthcare or medical technology preferred.
• Proven experience managing intake and review systems (Airtable or comparable tools) and handling high-volume request streams.
• Ability to operate independently: prioritize work, make informed decisions, and deliver high-quality outputs with minimal supervision.
• Proactively anticipate risks and bottlenecks; surface issues early and present clear, scalable solutions to keep projects on track.
• Identify process inefficiencies and drive improvements (templates, tools, workflows) that increase speed and consistency without compromising quality.
• Strong understanding of digital design systems, wireframes, user experience basics, and website governance.
• Excellent written and verbal communication skills; comfortable responding to partners across levels and regions.
• Proficiency with collaboration platforms (Microsoft Teams), project tracking tools, and basic design review (Figma, Adobe XD, or similar) is highly desirable.
• Experience with enterprise brand centers, DAMs, and scalable governance programs a plus.
• Familiarity with regulatory and legal requirements in healthcare communications a plus.