Medicare Marketing Analyst: Multichannel Campaigns

Independence Blue Cross, LLC; Philadelphia (Philadelphia County); On-site; USD 19,000 - 25,000; Part time

Job summary

Independence Blue Cross, LLC in Philadelphia seeks a Coop Marketing Intern to develop multichannel campaigns and materials, including direct mail, email, and text messaging. You will assist with routing, testing digital tools, and supporting campaign setup while tracking performance and handling budgeting tasks.

You’ll ensure CMS Medicare Marketing Guidelines compliance and coordinate with sales channels, vendors, and internal teams to deliver timely, accurate content.

Qualifications

• Strong written and verbal communication skills essential to interact with clients, vendors, and internal stakeholders.
• Self-motivated and proactive with ability to work independently with minimal supervision.
• Ability to work effectively in a collaborative, team-oriented environment.
• Excellent organizational skills and attention to detail required.

Responsibilities

• Develop marketing content, including direct mail, email, and text campaigns.
• Create and update marketing materials to support all sales channels.
• Assist with routing marketing materials through review and approval processes.
• Test digital tools and platforms to ensure functionality and accuracy.
• Support campaign setup and execution across channels.
• Track campaign performance, including responses, leads, and applications.
• Assist with budgeting activities, including invoice tracking.
• Ensure marketing materials comply with CMS Medicare Marketing Guidelines and internal compliance requirements.

Skills

Strong communication

Self-motivated

Team collaboration

Organizational skills

Education

Marketing

Business

Communications

Job description

Independence Blue Cross, LLC in Philadelphia seeks a Coop Marketing Intern to develop multichannel campaigns and materials, including direct mail, email, and text messaging. You will assist with routing, testing digital tools, and supporting campaign setup while tracking performance and handling budgeting tasks.

You’ll ensure CMS Medicare Marketing Guidelines compliance and coordinate with sales channels, vendors, and internal teams to deliver timely, accurate content.