College Co-op: Medicare Marketing Analyst

Independence Blue Cross; Philadelphia (Philadelphia County); On-site; USD 25,000 - 36,000; Full time

Job summary

Independence Blue Cross College Co-op is seeking a Medicare Marketing Analyst to support multi-channel campaigns, develop content, and ensure materials align with CMS guidelines. You will assist with budgeting and campaign tracking while collaborating with the marketing team.

The role is ideal for juniors or recent graduates in Marketing, Business or Communications who are proactive, detail-oriented, and able to work in a fast-paced environment.

Qualifications

• Strong written and verbal communication with clients, vendors, and internal stakeholders.
• Self-motivated, proactive, able to work independently with minimal supervision.
• Ability to work effectively in a collaborative, team-oriented environment.
• Strong organizational skills and attention to detail.

Responsibilities

• Develop marketing content across direct mail, email, and text message campaigns.
• Create and update marketing materials to support all sales channels.
• Assist with routing marketing materials through review and approval processes.
• Test digital tools and platforms; support campaign setup and execution.
• Track campaign performance, including responses, leads, and applications.
• Assist with budgeting activities, including invoice tracking.
• Ensure marketing materials comply with CMS Medicare Marketing Guidelines and internal compliance requirements.

Skills

Strong written and verbal comms

Self-motivated

Collaborative

Organizational skills

Education

Marketing

Business

Communications

Job description

College Co-op: Medicare Marketing Analyst

We are a team of high-energy marketing professionals working toward the shared goal of fostering a culture of innovation and collaboration. Our team plans, coordinates, and executes multi-channel marketing campaigns and communications that support all agent distribution channels, including direct sales.

Co-op Job Description

The essential duties and responsibilities of this role include, but are not limited to:

• Developing marketing content, including direct mail, email, and text message campaigns
• Creating and updating marketing materials to support all sales channels
• Assisting with routing marketing materials through review and approval processes
• Testing digital tools and platforms
• Supporting campaign setup and execution
• Tracking campaign performance, including responses, leads, and applications
• Assisting with budgeting activities, including invoice tracking
• Ensuring marketing materials comply with CMS Medicare Marketing Guidelines and internal compliance requirements

Required Skills

• Strong written and verbal communication skills, with the ability to effectively interact with clients, vendors, and internal stakeholders
• Self‑motivated and proactive, with the ability to work independently with minimal supervision
• Ability to work effectively in a collaborative, team‑oriented environment
• Strong organizational skills and attention to detail

Accepted Majors

• Marketing
• Business
• Communications

Classification

• Current Junior or Senior
• Recent graduate (must be within one year of the program start date)

GPA Requirement

• 3.0 +

IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.

Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app.

Inclusion and Belonging

At IBX, everyone can feel valued, supported, and comfortable to be themselves, and all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. Celebrating and embracing diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.

About Our Company

Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.

At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com . We’re revolutionizing health care, and our focus is on you!

IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.

Agency Disclaimer

All resumes submitted directly to anIndependence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross andthe Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross orthe Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.